“These narratives seem aspirational, but without adequate support systems, consumers may struggle to fulfil the role of net-zero hero,” he said. “There is a risk that the overwhelming responsibility placed on individuals could lead to feelings of helplessness and disengagement, rather than empowerment.”
Among developed nations, Australia has the highest per-capita emissions (14.51 tonnes/capita), followed by the United States (13.64). Australia’s energy sector produces 47.3 percent of these emissions. Internationally, industry is the largest user of energy, burning more than one-third of global fuel.
Associate Professor van Laer said the sector was creating a “mythical market” made up of small-scale energy consumers, in which everyone makes an equally significant contribution to total emissions.
“In shifting responsibility for net-zero emissions to consumers, we risk minimising the accountability of larger entities that have a more substantial impact on the environment. We reduce pressure on industries and governments to implement more comprehensive environmental policies and structural change,” he said.
“Instead of placing an unrealistic burden on consumers, we must address the systemic changes needed for genuine environmental impact.”
