He Decided Not to Support Elon Musk—Now He’s Making $100K a Month Selling Anti-Musk Stickers for Teslas

As Tesla CEO Elon Musk becomes increasingly involved in politics and controversy, a growing number of Tesla owners are looking to distance themselves from him. For some, that means more than just voicing their frustrations online — it means putting it on their electric cars. This movement has proven to be a windfall for Matthew Hiller, a sticker designer who has seen his sales skyrocket since Musk aligned himself with President Donald Trump.

Anti-Musk Business

Hiller, a 47-year-old aquarium worker from Honolulu, first started selling Tesla-themed bumper stickers in 2023 as a niche side business. However, after Musk publicly endorsed Trump during the election and later took on a leadership role in the government, demand for anti-Musk bumper stickers surged.

Now, Hiller’s business, MadPufferStickers, generates an estimated $100,000 per month, with Amazon alone accounting for $89,000 in sales over the past month, Fortune reported. Popular slogans include “I bought this before Elon went crazy” and “Elon cheats at video games.”

“The moment [Musk] went on stage with Trump for the first time, that was a big moment,” Hiller told MarketWatch. “Interest picked up there. And the day after Trump won [the election], another huge chunk of sales. And then [Musk’s controversial] salute around the inauguration. That is what changed it from 300 [sales] a day to 500 a day, overnight.”

Hiller’s business success has grown due to a broader backlash against Musk’s political moves. As the head of the newly created Department of Government Efficiency (DOGE), Musk has spearheaded sweeping initiatives to purportedly cut costs, including shutting down USAID and firing — and later rehiring — 24,000 federal workers. These actions have made him a polarizing figure, leading to protests and acts of vandalism against Tesla properties.

More than 200 demonstrations were organized on March 29 at Tesla locations across the U.S. as part of the “Tesla Takedown” movement, which calls for people to sell their Tesla vehicles and stock to protest Musk’s leadership.

Due to the controversy, Tesla’s stock has been taking, though they saw a slight uplift on March 28 with the news Trump’s recent tariffs on foreign autos. Longtime investor Ross Gerber recently called for Musk to step down, arguing that Tesla needs a new CEO.

For now, Hiller has no plans to quit his job to focus solely on his sticker business, but he is considering expanding his product line to cover other viral political and cultural moments.