Social media development experiences flourishing times. And that’s because social media (SM) is a real driver in business advancement. So if you have a business and aren’t growing it on SM, then I suggest you start on this exciting but not-so-simple journey as soon as possible.
Social media offers excellent chances for business advancement, but at the same time, it has its own specific rules and requirements. But it’s not as dull as it sounds.
If you unleash your creativity, put in some effort, take the time and make use of specific tools that will help you at any stage of business development, you can expect success soon.
We’ve prepared a handy guide including simple tips, and effective social media scheduler offers that can help you upgrade your marketing campaign and use social media to enhance your business to its full potential!
Identify targets & right audience
The beginning of any business development begins with setting goals. But not just general goals, but they should be “established”, articulated, time-bound, with an indication of the period in which the goals are to be realized.
Do you want to increase brand awareness?
Do you want to find new partners for future collaboration?
Do you want to increase your follower base?
Do you want a targeted audience?
What is important to you, how to achieve it with as little loss of time as possible, and the current difficulties or obstacles for you?
Note that it is essential to increase not just the audience but also the one interested in your product, in your posts, offers, and content. A targeted audience is a formula of success. Identify its problems, desires, age, activity times, etc., and the targeting audience prototype is ready.
By the way, Forbes.com has a detailed guide about building up a successful business strategy, where the first point is also about goals and targeted audience. So it’s more significant than you think.
Create a worthwhile content
If you have defined the objectives and the audience, it will be easier to set the content direction. Think about the best way to position your business, product, what content your audience would like, and the best way to present your brand to any audience.
Pay attention to visual creation as the most powerful social media platform for business improvements like Instagram and Facebook are the visual social networks.
It means that high-quality images, excellent visual effects, and the same profile color palette are as important as setting goals.
You are free to explore the possibilities of Canva, PicMonkey, or a Snappa social media tool for image editing; Piktochart, Infogram, Venngage social media instruments for infographics creation; Moovly, Animaker, Lumen5 are video creating platforms.
It doesn’t matter if you use the tools or not; the main thing is to create engaging, informative content and with a touch of creativity, of course. The audience is sure to appreciate it!
Schedule posts and save your time
Your audience will be active when your profile feed is constantly updated. In this way, you will appear more and more frequently in your subscribers’ news feeds. In addition, constant sharing of valuable content will retain and engage your audience, no matter which social network you choose to boost your marketing campaign.
To give your audience the next dose of good content on time and free up your thoughts for more important things, you can use Scheduler or digital calendars (Loomly, Bigbangram, Sprout Social, Buffer, CoSchedule, and other SM schedulers).
Sketch out ideas for future posts, set automatic posting times when your audience is most active, type text for posts, and create future content in one place, so you don’t lose or miss anything.
Generate hashtags
If five years ago hashtags were not taken seriously as an impactful tool to promote posts and increase brand awareness, things have changed, and ignoring the use of hashtags is more of an oversight in your marketing strategy. If you choose up-to-date and relevant hashtags, there is a chance that your post will reach its audience, and of course, more people will know about your brand.
All#ashtag, Flick, HashtagsForLikes, Sistrix, Tailwind, Webstagram hashtag generators help you find those hashtags that will be most relevant and appropriate for your post. Such instruments are designed to search for hashtags via keywords you have entered.
Analytics
According to Gartner research, Analytics helps you boost your business and make the right decisions. Analytics are essential at any stage of doing business, and if doing business on SM as well, then ignoring analytics is a notable omission.
If you have a business account on Instagram, for example, you can start with Insights (available analytics feature for business IG account). But if you need a more detailed analysis of your account management, then you can “t do without more analytics tools.
BuzzSumo, Curalate, Google analytics, Octopost, a Brand Mentions social media tool, and others are developed for detailed analytics. Each service has its special features that let you analyze your social media progress.
But the essence of analytics toolkits is the same: to help you notice where your weaknesses and strengths are, what to pay attention to, and what your audience likes best.
Control multiple accounts
Suppose you’ve decided to manage multiple accounts on the same social network, or you are reactively developing accounts on multiple social networks. In that case, I know what it is to have time to keep track of everything and still be woefully short of time for simple day-to-day things.
Anyway, managing multiple accounts yourself is possible, but using the tools available today, which will free you from the chore and give you time for more important things, is a chance to run your business efficiently.
Semrush, Hootsuite, HubSpot, Sendible, a Buffet social media tool, and others are time-saving effective instruments for managing multiple profiles and accounts. Of course, the list of such instruments is more extensive — I’ve pointed out only some of them.
Anyway, management tools are like holistic account running, with which you may control analytics, enhance content running, achieve engagement goals, etc., in one window.
Stay real
No matter how many extra tools you use to help you manage your accounts, control content promotion, and engage your audience, a friendly connection with your audience is something not to be forgotten.
If you make a post, do it sincerely; if you make a contest, do it from your heart; even if you buy an ad, make it creative, not just for profit. Don’t forget about user-generated content and even Live videos where you can get closer to your followers and share with them good advice from you as an expert in a particular field.
Remember that it is better to have a genuinely interested audience of 1 000 people than an audience of 10 000 people who don’t care about your product. Building trust and lasting relationships are easier with the first audience.
