A lot of foreign-born brands like to do things a little differently in Japan, tweaking their recipes and adjusting the look of their products to suit the tastes of local customers.
Krispy Kreme is one of the best in the business when it comes to catering to local tastes, and last year it outdid itself by adding a new type of rice-flour doughnut to the permanent lineup in Japan. Called Kome-Dough, with kome meaning “rice”, this new doughnut champions the work of local producers by using domestically grown rice flour, which adds a unique sweetness and extra chewiness to the mix.
Image: PR Times
According to the company, the rice flour dough was developed to “pursue a taste unique to Japan,” and it’s a flavor the public are lapping up, with over 700,000 in cumulative sales since it first debuted as a limited-time product for three weeks in November 2023.
Now, the chain is upping the Japanese flavor by releasing a new Kome-Dough Matcha Cream variety in advance of “Matcha Day” on February 6. This new version of the rice flour doughnut is topped with a generous amount of matcha cream and red bean paste and finished with a swirl of white chocolate, a sprinkling of powdered sugar and a cluster of red beans, making it one of the most unique Krispy Kremes in the world.
Image: PR Times
The combination of rice, matcha and red beans is a very Japanese one, and though the doughnut is said to taste great at room temperature, Krispy Kreme says the fluffy, chewy texture, as well as the flavours, are heightened further with a quick eight-second heating in the microwave.
The Kome-Dough Matcha Cream doughnut will be on the menu for a limited time, while stocks last, from January 15 to March 12, at a retail price of 332 yen for takeout or 341 yen for eat-in.
Source: PR Times
Read more stories from SoraNews24.
— New Krispy Kreme premium range includes sakura and matcha green tea doughnut cakes
— Krispy Kreme’s new line of doughnuts offers plenty of Japanese tea goodness
— Krispy Kreme releases Japanese fox doughnuts in Japan!
- External Link
-
https://soranews24.com/2025/01/13/krispy-kreme-releases-a-very-japanese-rice-doughnut-for-matcha-day/
© SoraNews24
