The Financial Times and McKinsey have launched the 2022 Bracken Bower Prize for aspiring young authors of business books.
The £15,000 award will go to the best proposal for a business book “about the challenges and opportunities of growth” by an author, or authors, under the age of 35.
The prize, now in its ninth year, aims to encourage a new generation of business writers. A number of shortlisted and longlisted Bracken Bower proposals have already progressed to publication.
Last year’s winners were Ines Lee and Eileen Tipoe with their proposal for a book about the future of higher education, Failing the Class.
The Digital Silk Road, based on Jonathan Hillman’s prizewinning proposal from 2019, about the battle between the US and China for control over the next generation of technology, was published last year. Andrew Leon Hanna, winner in 2018 and a judge of last year’s award, will see his book, 25 Million Sparks, about the rise of entrepreneurs in refugee camps and cities, published in June.
The 2022 prize is open for entries until September 30, for authors under the age of 35 on November 30, and would-be contestants can register their interest now to receive additional tips and nudges about the award.
Applicants are asked to submit an essay or article of no more than 5,000 words that conveys the argument, scope and style of a proposed full-length business book and include a description of its structure.
The judges will be looking for a proposal for a book that aims to provide a compelling and enjoyable insight into future trends in business, economics, finance or management.
The prize will be presented in London in December at a ceremony that will also honour the winner of the 2022 Business Book of the Year Award. Potential entrants can register their interest here to receive information and tips about how to prepare the proposal.
The prize is named after Brendan Bracken and Marvin Bower, architects of the modern FT and McKinsey, respectively.