One of the most reputable news networks in India, NDTV, has announced the launch of AutoMate, a brand-new, forward-thinking content venture that aims to understand how Indian mobility is changing. The debut coincides with a major shift in the conception of
mobility, which now encompasses intelligence, sustainability, policy, and digital integration in addition to the traditional concepts of engines and infrastructure. NDTV aims to assist viewers in comprehending and interacting with the evolving dynamics of India’s mobility with AutoMate.
Rather from being a conventional car show, the project has been envisioned as an all encompassing, multi-format business. AutoMate presents mobility as a topic that touches on technology, lifestyle, government, and daily decision-making by fusing NDTV’s solid editorial reputation with contemporary visual storytelling. The platform’s main objective is to make complicated industrial advancements understandable, applicable, and useful for a wide range of users.
A modular content strategy that prioritizes platforms
AutoMate adheres to a modular, platform-first design strategy and is edited by Siddhartha Sharma, Executive Editor, NDTV Auto. Because each episode is broken up into discrete parts, the content may be distributed online and through social media in both shorter, digital first versions and as a full-length weekly television program. AutoMate can successfully reach audiences across many platforms while preserving editorial depth continuity because to its adaptable framework.
The whole automotive and mobility ecosystem is covered by the material that falls under the AutoMate banner. In-depth analyses and comparisons of automobiles, two-wheelers, and electric vehicles are the subject of segments like AutoMate Reviews and Head-to-Head, which provide viewers with lucid information to aid in decisions about usage and purchase. In the meanwhile, AutoMate Shift investigates advancements in energy options, linked cars, electric and hybrid mobility, and new automotive technology influencing the future.
Beyond automobiles: leadership, policy, and culture
Additionally, AutoMate looks at the larger cultural and societal facets of mobility in India in addition to products and technology. The people, experiences, and groups that shape India’s automotive scene are highlighted in segments including AutoMate Culture and AutoMate Travel. Additionally, AutoMate CXO and AutoMate News use the Drive Cast series to highlight market changes, regulatory debates, and industry leadership viewpoints.
Siddhartha Sharma commented on the launch, pointing out that discussions on mobility are quickly broadening to encompass daily commute experiences, technology, policy, and the energy transition. He said that by combining goods, policy, and real-world observations, AutoMate has been created to portray these changing discussions in an understandable, useful, and accessible way.
Editorial integrity and visual clarity
AutoMate has a simple, modern visual language that is bolstered by excellent production and user-friendly visuals that improve viewer comprehension. In keeping with NDTV’s traditional dedication to objective and reliable news, the editorial tone is still fair and approachable. From novice car purchasers to seasoned auto aficionados, the platform is intended to engage a broad range of visitors.
The show will debut on NDTV 24×7, NDTV Profit, and NDTV’s internet channels on January 10, 2026.
A cohesive perspective on India’s future mobility
NDTV hopes to provide a comprehensive and perceptive picture of how mobility is evolving in India with AutoMate. The platform hopes to establish itself as a reliable resource for comprehending the future by combining products, technology, policy, and culture into a single integrated structure.
The hopes, difficulties, and realities of a new India on the go are reflected in AutoMate, which offers a welcome new dialogue on mobility.
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