Kerala-based healthcare startup Preventify recently raised ₹2 crores in a pre-seed funding round led by the operator-led accelerator PedalStart. This new strategic funding is an important milestone for the company as it aims to enhance its healthcare delivery model and increase its physical presence in Tier-2 and Tier-3 cities with low population density. The notable group of strategic angel investors also took part in the round, including Viren Shetty, the Executive Vice Chairman of Narayana Health and Jatin Kakrani, the COO of Dezy, as well as founders of Supertails and Agrizy.
Primary objective and expansion plan
The primary objective of this funding is to leave behind the old episodic model of care and embrace the new model of integrated and continuous journey in healthcare. Preventify exists in a special niche of clinical protocol, modern technology, and long-term patient intervention.
The startup has observed that even though access to basic medical services has already increased in smaller towns, standardized, evidence-based care has become a bottleneck. Through such financing, the company will develop its initial cluster of 10 clinics, which will form a recurrent and capital-efficient design that is intended to provide steady healthcare results.
A large percentage of the capital raised will be allocated to the physical and digital infrastructure of the brand. Preventify already has three clinics in Kerala and has already served in excess of 40,000 patients, which indicates a strong localized demand of high quality primary care.
The growth strategy will entail the creation of a strong care ecosystem through the recruitment of qualified clinicians, educated nurses, and care coordinators. This humanistic philosophy is moderated by technological orientation since the startup is planning to combine its diagnostic and pharmacy processes to make sure that all the medical history of a patient can be retrieved and taken into action at a single point.
The philosophy that the policy is designed on is that healthcare in smaller Indian towns has ceased to be an issue of access but is now a problem of consistency and continuity. To solve this, Preventify is creating protocol-based care pathways that decrease the difference in medical recommendations.
Standardizing these clinical procedures means that a patient placed under the care of the company in one clinic will receive the same high standard treatment evidence based treatment that he or she would receive at any other facility in the network. This is primarily about reliability, which would be core in developing a brand trust that can be scaled to the fragmented healthcare markets of “Bharat.”
Physigital approach and maintenance
With the increasing number of lifestyle-related illnesses in India, such as diabetes, hypertension and respiratory diseases, Preventify is establishing itself as a leader in chronic disease management. Specifically, the financing will aid in the expansion of long-term structured management programs for these conditions.
The platform promotes a physigital approach, which means that in-clinic consultations and digital monitoring are combined instead of addressing health issues once they develop. This method will enable monitoring of the health parameters of a patient, which will provide timely responses to the interventions and improved chronic disease management in the long run.
To improve this model, the firm is expediting the process of developing managed care programs that are based on subscription. The programs are meant to offer patients a more predictable and affordable method of managing their health instead of expensive, single treatment of high cost emergency treatment.
Preventify assists patients in navigating their treatment plans, maintaining compliance with medications, and achieving healthier lifestyle patterns by engaging the patients in long-term collaboration through care coordinators. This prevention approach should minimize the total disease burden to society and establish a sustainable business model for the startup.
Conclusion
The ₹2 crore pre-seed round Preventify raised highlights the emergent investor interest in models in the healthcare sector, focusing on action and operational intensity rather than software games. Preventify is filling a huge whitespace in the healthcare economy of India by targeting Tier-2 and Tier-3 markets.
The involvement of experienced industry players such as Viren Shetty only confirms the clinical legitimacy of the startup and its ability to grow successfully. The experience that Preventify has been through is indicative of a larger maturation of the Indian healthtech industry, where the central focus is turning towards controlling the experience of care to make sure that the promise of quality healthcare can be delivered to every corner of the nation.
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