Pet Prakalp India, a pet care company based in Coimbatore, has its premium brand in the animal feeding market, Right4Paws, which has already completed its Series A round of investment, gathering a substantial ₹14 crore. This capital increase, which is obtained with the help of a circle of high-net-worth individuals (HNIs), is a high-profile one in the pet care market, where a range of early-to-mid-stage brands usually receive significantly smaller amounts of funding. The amount of investment confirms the fact that the vision of the company and the increasing attention to the fast-growing pet nutrition industry of India are aspects of the company that are highly trusted. Three Pins Capital Ltd, UAE, was the advisor of the entire transaction.
Capita infusion
The main objective of the implementation of the ₹14 crore is to enable a significant stage of growth and operational improvement of the company. The funds will be appropriately used in various important sections, starting with the growth of the manufacturing platform. This is a vital investment to expand the production capacity massively to satisfy the growing demand of the brand for species-appropriate, high-quality pet food. The capital will be invested in building internal capacities in the entire organisation so that the business is well-positioned to achieve its targets of expansive growth.
At the heart of this infrastructure enhancement is a bold strategy of enhancing production throughput. Right4Paws is targeting a four times the production capacity, that is, to increase the amount of input materials that is taken to the current level of about 30 tonnes per month to the projected 120 tonnes per month within a short period of time. This huge capacity enhancement is crucial in enabling the company to cater to its short-term expansion strategies in India as well as establishing a strong foundation for its future internationalisation goals.
The founder and director of Right4Paws, Dhanu Roy, said, “This fundraise marks a major milestone in our mission to elevate pet nutrition standards in India. At Right4Paws, we combine the benefits of species-appropriate whole foods with the convenience of modern dry nutrition. Our science-led formulations are led by veterinary nutritionists in the UK and supported by years of R&D. The products are designed with whole foods around the digestive system of the pet, which delivers better health that eventually leads to longevity. Right4Paws has a vision to emerge as a trusted global natural pet food brand from India.”
Quotation Source: Business Standard
Growth strategy and market expansion
In addition to the scale-up of manufacturing, the company is also investing part of the Series A in strengthening its presence in the Indian market. One of the central pillars of the mission of Right4Paws is to create science-based, natural pet food products and render them more widely available to pet owners across the nation.
The growth plan will involve the growth of a distribution base in major markets in India so that its quality and high-priced food is easily accessible to pet owners. In addition to this market expansion, the company will acquire specialised talent to add its expertise and fast-track product development. Right4Paws intends to diversify and introduce new product lines, in particular, the functional and life-stage nutrition, which will allow addressing the special needs of pets at various stages of their lives and meeting the specialised health needs.
Right4Paws is the customer-facing brand, and Pet Prakalp India Pvt Ltd is the necessary research, innovation, and production base of the business. This combined organisation gives the company the unique opportunity to fill a gap that is huge in the prevailing Indian pet food market.
The company provides a differentiated value proposition to the pet owners looking to give their pets the best diets available by taking the advantages of whole-food nutrition and blending them with the convenience, safety, and uniformity of the commercial formatting of their pet foods. The vision of the brand is to provide high-quality nutrition that is species-appropriate and can often be demanding in its creation and preparation.
The move by high-net-worth people to invest ₹14 crore indicates the huge expansion potential of the segment. The Indian dog pet food market is currently estimated to be approximately ₹5,000 crores in size and is currently in the vigorous growth stage with a compound annual growth rate (CAGR) of about 20%. The high population of companion pets in India, of approximately 40 million, supports this growth.
The co-founder and director of Right4Paws, Sameer Achan, said, “The strong investor confidence we have received reflects growing recognition of our differentiated philosophy, proprietary technology, go-to-market approach and long-term vision. This Series A funding gives us the foundation to expand rapidly, enter new product categories and prepare for international markets, while staying true to our focus on transparency, research-driven innovation and real health outcomes for pets.”
Quotation Source: Business Standard
Conclusion
The successful Series A funding round will enable Right4Paws to have the financial strength not only to cement its place in the fast-growing domestic market but also to initiate its global venture. One of the objectives of the future strategy of the company is to start exporting to the European Union (EU) in 2026. This is an important move because the company is trying to use its rich base in India to make inroads into one of the most challenging and controlled markets of the pet care industry in the world.
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