Thanks to the internet, you really don’t have to conduct a successful interview in a physical location. You can do all this by using online platforms.
Unlike traditional processes, which can be time-consuming, e-recruitment allows you to incorporate technologies like AI that make it possible to automate the whole process. Plus, these technologies allow you to make recruitment more engaging, ensuring you get individuals that fit really well with your values.
Actually, a study by Joveo found that up to 79% of job seekers will consider the overall candidate’s experience before accepting a job offer. So, if you want to ensure you are getting the top talent, you can’t afford to compromise the hiring procedure.
With over 60% of candidates confirming having poor experiences, creating seamless experiences can get you ahead of the curve.
How recruitment has evolved over time
Recruitment, a bridge connecting talent with opportunity, is the lifeblood of the growth of any organization. Since time immemorial, companies have been inventing ways of finding the best candidates, such as institutionalizing corporate HR departments. As the years went by, these organizations started using different platforms like newspapers to reach broader audiences.
When you now come to the 21st century, the recruitment landscape underwent a really great transformation – particularly the rise of online job portals. Sites like LinkedIn played a huge role in this evolution. As the changes continued, hiring for different positions, including executive recruitment for senior positions like CEOs and non-executives, became even easier. This has made it possible for recruiting agencies to find exceptional leaders and strategic candidates.
When you look ahead into the future, you might not really have an absolute answer to how recruitment will look like. You can, however, expect the procedure to be more tailored to meet individual needs and aspirations and fit well with available opportunities.
And, of course, AI will have much to do with this. Plus, you are more likely to see interviewers incorporating virtual reality (VR) interviews to make the entire process more seamless and engaging for candidates.
Why should you build strong candidate engagement?
Top recruiters, such as Anca Busoi (who recruits in the Italian life sciences industry), have mentioned that candidate experience is crucial in hiring. This is particularly so because modern-day applicants have become more discerning and have numerous options. They will actually evaluate employers before submitting their applications.
So this means that if you don’t offer positive experiences, you might lose the opportunity to differentiate yourself as an employer of choice – mainly because up to 48% of candidates will publish negative experiences on social media.
Another industry player, Ivan Kovacevic, who hires in the allied health field, suggested that applicants who find positive experiences are more likely to accept the job offer. Such candidates can benefit your organization as up to 78% of satisfied candidates can refer your organization to others. Plus, if your review site receives 5-star ratings, it can increase applications by 30%.
For negative experiences shared on social media, your organization might experience a reduced application rate of up to 22%.
Using technology to improve candidate experiences
If you are seeking a tool to help you manage and track your applicants throughout the recruitment process, you can consider using an applicant tracking system (ATR). This software can actually be a great way to get started, as it allows you to automate tasks, generate reports, schedule interviews, and do much more. You also want to really ensure that candidates find consistent and user-friendly interfaces and that everything runs smoothly.
As most of your potential employees have social media platforms, using such platforms can really impact the candidate experience. Platforms like LinkedIn are very convenient, especially when applicants are seeking answers to various questions. These sites also give you an upper hand when you want to display your brand, values, and culture of your organization.
Video interviews have made it possible to add a human touch and visual element to the hiring process. Recent statistics showed that more organizations have been turning to video technology, with about 63% already using it in their recruitment processes.
As video content can generate 1200% more shares than text, using them in job postings can increase the application rate by up to 34%. In addition to using videos in job postings, you can use them to introduce your team, conduct interviews, provide feedback, and do so much more.
You definitely can’t talk about offering seamless candidate experiences without mentioning the power of optimizing for mobile devices. Just recently, Glassdoor found that 58% of applicants used their mobile devices to find jobs daily. This statistic only showcases the power of tailoring your career site, emails, navigation, social media, etc., to ensure that potential employees get mobile-friendly experiences.
As you can see, if you are to get top talent, then you must maintain an exemplary candidate’s experience. Technological advancements like artificial intelligence can help you offer potential employees great experiences that add to your competitiveness as an employer.
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