New Delhi, 27 May 2026: Marking Menstrual Hygiene Day,Sirona partnered withAWAAZ – The Nukkad Natak Group to take conversations around menstruation directly to the streets through a powerful Nukkad Natak performance at Sarojini Nagar.
Centered around the message that “Periods are normal, but no two periods are the same,” the street play used humour, music, satire, and relatable everyday moments to challenge the stigma, myths, and one-size-fits-all perceptions that continue to surround menstruation in India.
YouTube Link : https://youtube.com/shorts/ByK5XK0p6gA
Performed amidst the bustle of Sarojini Nagar, the act recreated familiar situations many women still navigate every month, periods being spoken about in whispers at home, menstrual products being hidden in newspaper at shops, myths restricting women from entering kitchens or temples, and young in girls silently dealing with leaks, discomfort, and embarrassment without open conversations or support.
Performed alongside AWAAZ’s theatre artists, the Nukkad Natak drew spontaneous engagement from passersby and sparked conversations around menstrual hygiene, body literacy, and the importance of normalising periods in everyday life.
Speaking about the initiative, Deep Bajaj, Co-founder & CEO, Sirona Hygiene, said: “Over the years, at Sirona, we’ve made it our mission to spread awareness and break taboos around menstrual hygiene through honest, everyday conversations. This Menstrual Hygiene Day, we wanted to take that conversation out of closed rooms and into the streets through Nukkad Natak , a format that connects with people in a real and relatable way. Collaborating with AWAAZ made this initiative especially meaningful because of the powerful work they’ve been doing through street theatre to spark social awareness and public dialogue.”
The performance also highlighted how silence and misinformation often make periods harder than they need to be, while encouraging more informed conversations around menstrual comfort and period care choices.
Known for using street theatre as a medium for social awareness and public engagement, AWAAZ brought its interactive storytelling format to the campaign, helping translate sensitive conversations into accessible and relatable moments for diverse audiences.
With initiatives like these, Sirona continues its efforts towards building a culture where conversations around menstruation can happen openly, confidently, and without stigma.
About Sirona
Founded in 2015 by Deep Bajaj and Mohit Bajaj, Sirona is an award-winning Indian femtech and women’s wellness brand focused on transforming menstrual and intimate hygiene through innovation, education, and impact-led initiatives. Its portfolio includes menstrual cups, tampons, period panties, pH-balanced intimate care, toilet hygiene essentials, and category-creating solutions such as menstrual hygiene vending machines across high-footfall locations in India.
Through the Sirona Hygiene Foundation, the brand also advances menstrual health awareness and access in underserved communities, working to address period poverty and promote informed care. With a strong focus on innovation and inclusivity, Sirona continues to expand access and normalise conversations around women’s health across life stages.
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