Pluckk is a Mumbai-based brand of fresh fruit and vegetables. Pluckk has raised 100 crore in an all-equity Series C round of funding from its existing investor, Euro Gulf Investment. This new injection brings the total capital invested in the company to date to approximately $26 million. The investment will be a turning point in the growth of the startup since it will shift the startup to an era of financial sustainability.
The company claimed that this capital will give it the required runway towards a profitable operation in the next 12 months. It is a major goal in the already tricky direct-to-consumer farm produce industry.
Capital utilization
The new capital will be allocated to several strategic development projects, such as extensive research and development of a new product line and massive upgrades of the current technology stack in the company. One of the core aims is to increase the domestic market reach of Pluckk in Tier II and Tier III Indian cities by means of offline retail operations.
In addition to the Indian markets, the startup has identified ambitious strategies to venture into foreign markets with a special emphasis on the regions of the United Arab Emirates and the United Kingdom. The reason behind this worldwide growth is identified by an established need to produce high-quality, clean-label Indian produce that meets stringent international safety and quality requirements.
Technological innovation and portfolio diversification
At the core of the operational success of Pluckk is its use of sophisticated technology in order to deal with the dynamics of the fresh produce supply chain. The system incorporates farm-level computer vision to perform thorough quality inspections and applies artificial intelligence algorithms to perform essential tasks, including demand prediction and dynamic pricing.
The innovations enable the company to reduce waste and to ensure that consumers get the freshest products possible. The company is also trying to invest in its own application to enhance the general customer experience so that the ordering and live monitoring of the shipments in the 50 cities in which it is presently operating can be performed with ease.
Pratik Gupta founded Pluckk in 2022. Pluckk has grown rapidly, transforming into a diversified food-tech brand, initially a simple farm-to-fork fruit and vegetable delivery service. The company now has value-added products in its portfolio, like DIY meal kits, pre-ready produce, cold-pressed juices, and plant-based protein bars.
The strategic acquisitions, such as KOOK DIY meal kit or Upnourish nutrition, have supported this diversification. The brand had served 10 million households in the 2025-26 fiscal year and is presently processing around three million orders monthly. Partnerships with large quick-commerce platforms contribute a significant part of this business, approximately 60%-65% of it, with its own D2C contributing about 10%-15%.
Conclusion
Pluckk has the support of the Euro Gulf Investment and the strategic participation of high-profile partners such as Kareena Kapoor Khan. This would enable it to consolidate its control over the digital fresh food market. As Pluckk expands its operations in India and beyond, it has the ability to use technology to assure quality as the foundation of its mission to provide fresh and healthy food to a worldwide population.
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