In its year-end trends report for 2025, quick commerce platform Zepto revealed robust growth metrics, emphasizing how ultra-fast delivery has been ingrained in Indian customers’ daily lives. The business claims that consumers are putting larger baskets, buying more frequently, and depending more on rapid deliveries for last-minute and impulsive wants in addition to daily necessities.
The paper highlights the extent to which rapid commerce is currently taking place throughout India. Zepto disclosed that their mobile application was accessed over 34.6 billion times over the course of the year, indicating very high levels of engagement. Simultaneously, the platform’s delivery partners traveled more than 2.45 billion kilometers, demonstrating the operational intensity needed to provide quick fulfillment across cities. The fastest delivery, which took just 48 seconds to complete, was one of the highlights, escalating the fierce competition for speed within the swift commerce ecosystem.
Zepto emphasized the financial benefit it provided to its clients, even if speed is still a key differentiator. Due to reasonable pricing, frequent discounts, and quicker access to everyday necessities, the business projects that Indian consumers saved almost ₹17,000 crore in 2025. The chart illustrates Zepto’s image as an affordable option for regular shopping, even if the technique used to calculate the savings was not made public.
Additionally, the data indicates a notable increase in higher-value transactions and order frequency. A Mumbai-based buyer reportedly placed a single transaction of ₹1.89 lakh, demonstrating the increasing confidence of customers in the platform for large-scale and
high-end purchases. Another user demonstrated the routine nature of rapid commerce usage by completing around 5,900 deliveries over the course of the year, averaging about 16 orders per day.
Additionally, customers are becoming more giving to delivery partners. In high-frequency usage settings, a customer in Gurugram tipped a total of ₹54,000 over several transactions, indicating more engagement and gratitude for delivery staff.
The research provides comprehensive insights into regional consumption trends, demonstrating that everyday essentials continue to be essential to rapid commerce demand even if tastes differ between locations. Packaged snacks, milk, and tomatoes accounted for the majority of orders in Bengaluru. It’s interesting to note that over 69,000 Type-C charging cables were ordered by the city over the year, indicating a high demand for last-minute tech peripherals.
Mumbai’s fast-paced lifestyle was evident in the city’s consumption of over 7.8 lakh liters of energy drinks, while consumers also had a strong preference for milk, onions, and bottled water. Delhi NCR showed a range of regional inclinations. While packaged snacks, milk, and onions were often requested, North Delhi tended to favor guavas while South Delhi preferred avocados. Over 1.3 lakh face masks were ordered over the year, demonstrating the steady demand for these products.
According to Hyderabad’s data, there was a significant demand for milk, snacks, and fizzy drinks in addition to local favorites like Osmania cookies, of which over 65,000 kg were purchased. The study also noted an increase in “contradictory” shopping carts across cities, as customers often combined decadent foods with health-focused items.
These developments occur at a time when rapid commerce companies are trying to grow outside of major cities while managing growing operating expenses and fierce competition. On December 31, 2025, delivery workers connected to large platforms, such as Zepto, have declared a statewide strike, calling for better pay, job security, and safer working conditions.
Overall, Zepto’s 2025 research emphasizes the increasing need on speedy commerce in India’s urban environment as well as the changing difficulties the industry faces as it grows.