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Solo women travellers rise, with 37% growth and Millennials and Gen Z leading the charge across destinations like Bali and Japan.
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Asian tourism booms, with Thailand targeting 40 million visitors and Japan anticipating 28 million, bolstered by international events.
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Wellness escapes gain momentum, with travellers prioritising holistic experiences and longer, immersive cultural stays.
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Boutique hotels flourish, offering unique accommodations that deeply connect travellers with local traditions and experiences.
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Adventure tourism thrives, with destinations like Norway and Peru attracting travellers seeking immersive, adrenaline-packed journeys.
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Off-the-beaten-path destinations like Slovenia and Laos draw travellers seeking authentic, unspoiled cultural experiences.
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Pop culture pilgrimages surge, with fans exploring destinations inspired by media phenomena and global entertainment trends.
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Culinary tourism accelerates, with food festivals and gastronomic experiences driving travel decisions across global destinations.
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Where are you flitting off to in 2025?
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