BellaVita, a beauty and personal care brand based in Gurugram, has announced a net  profit of Rs 25 crore for the financial year 2025, marking a significant recovery after  experiencing losses in the previous year. This shift towards profitability has been  supported by impressive revenue growth and a meticulous approach to managing  operating costs. 

As per the latest financial reports, BellaVita’s operating revenue skyrocketed to Rs 456  crore in FY25, a remarkable increase from Rs 184 crore in FY24. The company generates  its revenue solely from product sales, primarily in the fragrances, skincare, and personal  care sectors. These products are marketed through a combination of online platforms  and the brand’s own direct-to-consumer (D2C) channels. 

Rising Costs, Yet Revenue Growth Surpasses Expenses 

Raw materials remained the largest expense for the company, accounting for 39  percent of total costs. In FY25, raw material expenses surged to Rs 171 crore, up from  Rs 64 crore the previous year, driven by increased production volumes and an expanded  product range. 

Advertising and marketing expenses represented the second-largest cost, constituting  21 percent of total expenditures. These costs climbed by 37 percent year-on-year to Rs  90 crore, underscoring BellaVita’s commitment to enhancing brand visibility in a fiercely  competitive beauty and personal care landscape. 

Other significant expenses included commission costs of Rs 64 crore and shipping  expenses of Rs 42 crore, both of which rose in line with higher sales volumes. Employee 

benefits accounted for Rs 42 crore, while additional overheads added Rs 28.5 crore to  the overall cost structure. 

In total, BellaVita’s expenses surged by 92 percent to Rs 437.5 crore in FY25, compared  to Rs 228 crore in FY24. Nevertheless, the robust revenue growth was sufficient to  counterbalance the rising costs. 

Enhanced Unit Economics Fuel Profitability 

The accelerated revenue growth enabled BellaVita to achieve profitability, reporting a  net profit of Rs 25 crore in FY25, a turnaround from a loss of Rs 40 crore in the previous  fiscal year. The company achieved an EBITDA margin of 4.61 percent for the year. 

On a unit economics basis, BellaVita spent Rs 0.96 to generate every rupee of operating  revenue, a significant improvement from Rs 1.24 in FY24, indicating enhanced  operational and supply chain efficiencies. 

From a balance sheet perspective, current assets rose to Rs 119 crore, while cash and  bank balances increased to Rs 4 crore, up from Rs 1 crore at the close of FY24. 

Future Outlook and Funding Background 

To date, BellaVita has secured $58 million in funding from investors, including Sanjeev  Kumar Taparia and Ashutosh Taparia. The return to profitability is a pivotal achievement  for the brand as it continues to grow in a sector characterized by high customer  acquisition and advertising expenses. 

With revenue approaching the Rs 500 crore milestone, BellaVita has established a  strong brand presence. By maintaining this growth trajectory while exercising cost  discipline, the company is poised to become one of the few profitable, scaled beauty  and personal care brands in India in the years ahead.