Premium professional haircare brand &Done has successfully raised $3 million (around ₹26.9 crore) in a Series A funding round led by RTP Global, achieving a post-money valuation of approximately ₹125 crore. This funding round also saw contributions from All In Capital, Suashish, and notable angel investors, including Kitty Agarwal from Info Edge Ventures, Kunal Bahl and Rohit Bansal, co-founders of Titan Capital, and Puneet Kumar, CEO of Mirae Asset Venture India.
The Gurugram-based startup had previously secured ₹6–6.5 crore in a pre-seed funding round led by All In Capital and MG Investments in late 2025. With this new investment, &Done aims to enhance its product offerings, strengthen partnerships with salons across India, and ramp up brand-building efforts.
The company plans to allocate the new funds primarily towards accelerating research and product development, expanding its internal team, growing its salon network, and investing in marketing and brand awareness initiatives. A portion of the funding will also be directed towards fostering collaborations with professional salons and stylists in key markets.
Co-founder Saumya Yadav highlighted that salons are pivotal to &Done’s growth strategy. The brand aims to adopt a salon-first model while gradually expanding its retail and direct-to-consumer (D2C) presence. The founders believe this strategy will help maintain product credibility and facilitate consumer adoption.
Founded in 2023 by Saumya Yadav and Atit Jain, &Done is a science-driven professional haircare brand specifically designed for Indian hair types and climatic conditions. The
company creates biotech-powered formulations using globally sourced active ingredients from laboratories in Japan, the UK, and the US, while manufacturing its products in Hyderabad.
The founders recognized a significant gap in the Indian salon ecosystem, where imported haircare products are often tailored for Caucasian hair and temperate climates, while many local brands fall short in performance and formulation quality. &Done aims to fill this gap by developing high-performance products tested in real Indian salon environments with professional stylists and consumers.
Currently, &Done’s professional range is available in over 500 premium salons across major markets, including Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, Telangana, and Hyderabad. Within less than a year of its launch, the brand has established a robust salon presence, offering four professional SKUs and two retail products.
The company ventured into the D2C space about six months ago with a limited range that includes shampoo, conditioner, and serum variants. These products are accessible through its website, online marketplaces, and select offline channels. Several product launches are planned for the upcoming year as &Done aims to expand its retail offerings.
To date, the brand claims to have served around 15,000 customers through its website and an additional 35,000 customers via online marketplaces, alongside its growing salon clientele.
This funding round comes at a time of increasing investor interest in India’s D2C and professional haircare sectors. According to industry reports, the Indian haircare market is projected to grow at a compound annual growth rate (CAGR) of over 11% between 2025 and 2033, with the professional haircare segment expected to reach nearly $960 million by 2031.
&Done faces competition from both global and domestic brands, including Olaplex, Redken, Nexxus, Moxie, and other emerging premium haircare brands. However, the company believes its India-first, salon-tested, science-led approach provides a unique advantage in an increasingly competitive market.
“Our aim is to redefine what ‘Made in India’ signifies in the realm of professional haircare. Indian hair deserves its own dedicated laboratory,” co-founder Saumya Yadav remarked.