Under the Conclave, IIM Sambalpur Signs MoU with IIMC
December 03rd, 2025; Sambalpur: One of the premier B-Schools of India, Indian Institute of Management IIM Sambalpur (IIM Sambalpur), hosted Brand in India Conclave – Curtain Raiser at its Sambalpur campus in collaboration with Retailers Association of India (RAI). Under this initiative, IIM Sambalpur has signed a Memorandum of Understanding (MoU) with the Indian Institute of Mass Communication (IIMC) Delhi & Dhenkanal (Odisha), premier National Media Institute under the Ministry of Information & Broadcasting Department.
The Brand in India Conclave- Curtain Raiser was graced by Bijou Kurien, Chairman, RAI as the Chief Guest, Dr. Lawrence Gregory Fernandes, Director, RAI, Mr. Madhu L Nag, Registrar & ADG, IIMC, Mr. Anand Pradhan, Regional Director, IIMC Dhenkanal and Prof. Mahadeo Jaiswal, Director, IIM Sambalpur. The event aims at celebrating India’s evolving brand identity and highlights inspiring regional entrepreneurial stories. In this events different brands like Shoppers Stop ,Reliance Retails Ventures Limited ,Lava International, Think as consumer. Taneira Titan, Brand Architects, KPMG Consulting, Go CrackIt, Tamalaa Art Merchandise, Sakshi Handloom etc
Under the MoU, the institutes will jointly offer a range of academic programs, professional training, faculty and student exchanges, and research projects, across subjects such as Media Business Management, Corporate Communication, Brand Management, Digital Marketing, Crisis Communication, Sustainability Communication, Business Journalism, etc.
Speaking on the occasion, Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, “Brand in India represents how India thinks, creates, and leads on the global stage. As we build Brand in India, IIM Sambalpur’s pioneering 3C Framework—Content, Communication, Connectivity—a structured model aimed at redefining how strong, sustainable brands are created in India and across the world. The institute was recently ranked alongside Harvard Business School as one of the most innovative business schools in the world. The MoU with IIMC will open meaningful ways for research, training, and professional growth, benefiting our students, faculty, and the wider media and management community.”
Bijou Kurien, Chairman, RAI as the Chief Guest said, “In a country as complex and multicultural as India, we naturally develop a deep understanding of diverse customer segments. Today, more than ever, India stands at a powerful moment of opportunity. We are not just building brands for our own markets, to build brands that can inspire and influence the world.”
Madhu L Nag, Registrar & ADG, IIMC, added, “We are delighted to formalise this collaboration between IIMC Delhi and IIM Sambalpur. This MoU is one step toward the development of academic excellence, knowledge, and capacity building between these two leading institutions. We are looking forward to a meaningful and result-oriented engagement in the days ahead.”
The Brand in India Curtain Raiser at IIM Sambalpur highlighted how Odisha’s emerging brands are contributing to India’s evolving identity by highlighting local innovation, cultural authenticity, and purpose-driven entrepreneurship.
About IIM Sambalpur:
IIM Sambalpur is one of the premier management institutions in the country and is widely known for its quality education. Spread over approximately 200 acres of land, the breathtaking and spectacular permanent campus of IIM Sambalpur was inaugurated by the Hon’ble Prime Minister of India, Shri Narendra Modi, on 3rd February 2024. The Prime Minister also laid the foundation stone on 2nd January 2021, via video conferencing. Furthermore, the Union Education Minister, Shri Dharmendra Pradhan, recently inaugurated the Incubation Centre, I-Hub Foundation, to promote startups and the ‘Rangavati Centre of Excellence in Cultural and Sustainable Management’.
It also has tie-ups with Flipkart, Amazon, and SIDBI to support, promote and connect regional weavers with global platforms. Equipped with sustainable practices and modernized facilities, the campus values its regional art by mapping the traditional IKAT, patterned textile-dyeing technique onto the brick façade. The institute is also leading a visionary project to make Sambalpur the first sustainable city in India. The institute is committed to providing excellent management education, harbouring a sense of entrepreneurship, and developing socially responsible leaders. IIM Sambalpur is known for its two-year flagship MBA Programme, and admissions are held via CAT. It also offers an MBA for working professionals at the Delhi Centre at ISID, Vasant Kunj, providing options for a dual-degree Programme in partnership with French universities.
Furthermore, in addition to the Executive MBA Programme, the premier institute offers a PhD, Executive PhD, Bachlores Programme in Data Science & AI and Management & Public Policy, and Management Development Programme (MDP). IIM Sambalpur has played a torchbearer role for other IIMs in terms of gender-diverse classrooms. To further enhance classroom engagement, the institute has integrated an AI-powered platform in collaboration with Breakout Learning Inc. to moderate and evaluate small group discussions as part of its MBA pedagogy. IIM Sambalpur cut-off is 92 percentile. IIM Sambalpur’s MBA fee is INR 13.04 Lakh, whereas IIM Sambalpur’s average package stood at INR 16.64 LPA and IIM Sambalpur’s highest package stood at INR 64.61 LPA for the 2023 batch.