Flent, a groundbreaking startup focused on transforming the urban renting experience, has just achieved a milestone of successful fundraising in the Indian property technology sector, with ₹21 crores of capital being raised. This Pre-Series A round is a vital milestone for the company on its way to expanding its innovative full-stack living model throughout the key Indian metropolitan regions. The capital structure consists of ₹17 crores of equity and ₹4 crores of debt, which indicates that there is high confidence of investors in Flent to bring change to an old and even friction-ridden rental market. By concentrating on high-quality and seamless experiences for both tenants and property owners, Flent is becoming a pioneer in the next stage of residential asset management.
Incubate Fund Asian led the round as one of the leading venture capital firms with an eye on the transformational nature of the technology-based approach of Flent. The investment was also characterised by strong investment from various current and new partners, such as WEH Ventures, which opted to reinvest in the company.
The other institutional participants were Twin and Bull Family Office, Stride Ventures, 91Ventures and Untitled VC. Some of the key angel investors in the round included Rajesh Yabaji, Co-founder and CEO of Blackbuck. Most notably, the company itself, with its own network of landlords and tenants, contributed ₹1 crore to the round itself, which is an additional sign of the value and trust that Flent has earned in its community.
The main idea of Flint is based on a full-stack model that will overcome the old challenges of the Indian rental market. On behalf of tenants, the startup provides a managed network of fully furnished, designer, and turnkey apartments that removes some of the typical areas of pain, like large brokerage and excessive security deposits.
Such aesthetic living conditions are combined with flexible renting structures that offer a contemporary alternative to the usually uninspired and operationally challenging set-ups that come with average landlords. Overseeing all the steps in the rental process, including interior design and tenant screening, as well as maintenance, Flent can offer a high-quality move-in experience, which appeals to modern aspirational professionals.
The Co-Founder and CEO, Flent, Shail Daswani, said, “We’re irreversibly changing how affluent India experiences renting, and this investment is the jet fuel for that transformation. In the next few months, we’ll be launching more products across the renting funnel — from flatmate matching to a vacancy cover for landlords to an AI broker that helps you figure out the right locality & budget based on your requirements. Beautifully designed, furnished rental homes were just the beginning. We want to pick & disrupt all possible touchpoints in the entire renting process, for both landlords as well as tenants.“
Quotation Source: startupnews.fyi
On the supply side, Flent targets the issues of homeowners, especially those who have premium residential inventory worth more than ₹1.5 crore. Many of these premium properties of the major metro cities are owned by Non-Resident Indians (NRIs) who need remote and professional management of their properties.
Flent offers these owners better and steadier rental returns and eliminates the administrative inconveniences that come with the leasing business. The business model also encompasses a rent-guaranteed operation, which serves as a potent motivating factor to the investors who wish to earn sound returns without the hassle of filling in vacancies or dealing with tenants. The new trend in the utilisation and maintenance of premium properties in the urban centres of India is being formed by this professional approach of asset management.
Flent has shown a fast and sustainable growth since its founding in October 2023 by Shail Daswani, Mayank Lalwani and Rishabh Agnihotri. The company has a portfolio of 350 rooms in 140 high-end homes in Bangalore. The reception of the offering by Flent in the market has been positive, as seen in its capability to sustain high levels of occupancy of between 90 and 95%.
This is achieved operationally, as evident in the customer base loyalty; Flent has more than 300 satisfied customers in Bangalore who are averaging a 14-month staying period. This Flent-Effect draws attention to the direct relationship between better customer experience and business retention and stability in the market.
Through the new capital inflow, Flent will have the capacity to spread its presence a lot further beyond its original base in Bangalore. Mumbai and Gurgaon are the other two major markets that the company has considered capturing as they embark on the mission of ensuring that they capture a portion of the increasing demand for quality dwelling spaces among the 20 lakh white-collar professionals in India. This part is a high-end rental business that is expected to become a ₹40,000 crore market in five years.
To exploit this, Flent will introduce several new products on the rental funnel. These involve creative flatmate matching, vacancy coverage to enable landlords to reduce financial risk, and an artificial intelligence-powered broker, which is created to assist tenants in identifying the right locality and budget depending on their unique needs.
Rajeev Ranka from Incubate Fund Asia said, “We are delighted to partner with the young and aspirational Flent team as they work to transform the rental experience across every touchpoint of the customer journey. Flent’s innovative technology platform and commitment to customer experience provide significant value to both tenants and owners. For homeowners, Flent is establishing a next-generation asset management model that delivers consistent rental yields while eliminating operational challenges.”
Quotation Source: startupnews.fyi
The ₹21 crore fundraise is a groundbreaking turn in the history of Fluent and the Indian prop-tech industry on the whole. The approach of integrating aesthetic design with technology first enables the startup to not only deliver move-in-ready homes but also create a complete ecosystem that is beneficial to anyone involved in the rental process.
With the expansion of its business into new cities and the implementation of new AI to make the process of finding housing easier, Flent is well-positioned to reach its goals of disrupting the entire process of renting a house. By demonstrating its focus on operational excellence and customer satisfaction, Flent is demonstrating that a professional, transparent, and designer-led rental model is the future of the high-income Indian city.