Care Dale, a startup focused on water wellness, has successfully raised ₹1.5 crore in a pre-seed funding round led by ajvc (A Junior VC), an investment firm established by early-stage investor Aviral Bhatnagar. This new funding will be instrumental in bolstering the company’s research and development efforts and accelerating its market entry as it aims to expand its presence in households across India.
This funding comes at a crucial time when there is a growing awareness among consumers regarding water quality and its significant impact on personal health, particularly in urban and semi-urban areas of India.
Founded by Duhita Wani and Roshni Kar, Care Dale is dedicated to creating technology driven solutions that address the negative effects of hard water on skin and hair health. The company highlights that approximately 70% of India faces challenges related to hard water, which is rich in minerals like calcium and magnesium. Continuous exposure to such water can lead to various issues, including hair loss, dryness, scalp irritation, and skin ailments.
Care Dale is committed to developing bathroom water filtration products specifically designed to tackle these issues, positioning itself at the crossroads of wellness, consumer health, and water technology.
The startup’s inaugural product is a tap and shower filter designed to enhance hair and skincare results. This product utilizes Care Dale’s proprietary CareTec™ Advanced Filtration technology, which effectively reduces water hardness and removes harmful
impurities while maintaining water pressure and usability.By merging functional design with targeted filtration, Care Dale aims to make water wellness solutions both accessible and easy for everyday consumers to adopt.
Since its launch, Care Dale has reported impressive early traction. In just five months, the startup has achieved an annual recurring revenue (ARR) of approximately ₹5 crore and has reached over 6,000 households across India. A notable portion of this growth has been organic, indicating a strong product-market fit and positive word-of-mouth referrals.
As it moves forward, Care Dale plans to intensify its R&D initiatives, refine its product lineup, and broaden its distribution channels to connect with a larger customer base.
Ajvc (A Junior VC), led by Aviral Bhatnagar, is a SEBI-registered pre-seed fund that focuses on supporting early-stage startups across various sectors, including consumer technology, artificial intelligence, fintech, and emerging digital platforms. The firm has previously invested in a diverse array of startups such as HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri.
With this investment, ajvc is betting on the increasing demand for wellness-oriented consumer products and Care Dale’s unique approach to addressing a prevalent, yet often neglected, water-related issue in India.