Mumbai’s own Satya Solar Systems Pvt. Ltd., a proud partner of Tata Power Solar, has launched its innovative Satya Solar Mobile Application on December 15, 2025. This launch is complemented by the introduction of “Satya AI,” an AI-powered Brand Ambassador designed to offer round-the-clock customer support and tailored solar advice. This dual initiative marks a significant transformation in India’s solar industry, shifting from a focus on installations to a service-oriented, technology-driven model that emphasises long-term customer satisfaction and engagement.
Despite the rapid growth of rooftop solar installations in India, after-sales services have often been inconsistent and fragmented. Customers frequently encounter delays and difficulties with maintenance, panel cleaning, inspections, performance monitoring, and resolving complaints, which can erode trust and diminish overall satisfaction.
A thorough nationwide feasibility study by 3EA Global, which surveyed 300 individuals from various regions, confirmed these issues. The research pinpointed two major obstacles: the absence of structured post-installation services and a lack of awareness regarding government solar subsidies. Many customers found it challenging to receive timely assistance, while others were unaware of incentives that could significantly lower their adoption costs.
In response to these findings, Satya Solar has embraced a digital-first, service-oriented business model aimed at tackling these challenges head-on. 3EA Global played a crucial role in shaping the entire business framework, service architecture, and growth strategy, leading to the creation of the Satya Solar Progressive Web Application (PWA). This platform supports customers throughout the entire solar lifecycle, from installation to long-term ownership.
Dr. Vibhor Mishra, CEO of 3EA Global, pointed out that the primary hurdle in India’s solar sector is the post-installation service. “Service delays, lack of accountability, and the absence of structured support continue to undermine customer confidence. The Satya Solar PWA and Satya AI are the results of a scalable, future-ready business model designed to bridge these gaps,” he stated.
The Satya Solar PWA provides a seamless app-like experience across various devices without the need for heavy downloads. Customers can easily schedule cleaning, inspections, maintenance, and performance checks, all backed by a commitment to 24-hour service. The platform also educates users about solar subsidies, offering guidance on eligibility, benefits, and application processes, while incorporating engaging features like Play & Earn and Refer & Earn to enhance user interaction.
Satya AI, the AI-driven Brand Ambassador, offers instant, personalised advice, responds to queries in real-time, and educates customers on solar economics, maintenance, and available subsidies. Mr. Parth Gupta, Founder of Satya Solar, remarked, “Today’s customers expect immediate responses. Satya AI introduces speed, intelligence, and consistency into solar customer service, ensuring that every user receives accurate guidance whenever they need it.”
Promoted as “Service ka Superstar,” Satya Solar prioritises accountability, responsiveness, and lifelong engagement. While its collaboration with Tata Power Solar provides technological robustness, the company distinguishes itself through its service oriented business model. By institutionalising after-sales support from installation through the entire lifespan of the system, Satya Solar is fostering transparency, trust, and customer confidence.
With the launch of the Satya Solar PWA and Satya AI, the company is set to redefine the solar retail landscape in India, establishing a scalable, service-driven, and AI-enhanced model that aligns with the nation’s renewable energy objectives and encourages informed, supported, and sustainable solar adoption.