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It was an active week in the financial life of the Indian startup ecosystem, and investments in various sectors were extensive. In this time, fifteen Indian startups had been able to raise up to about $98 million. Although this is a large inflow of capital,…

Markets

How to Build a Brand That Looks Expensive on a Small Budget

You don’t need a six-figure budget to make your brand look like a million bucks. Some of the most recognizable brands in the world, from Warby Parker to Airbnb, started with minimal resources and smart creative decisions. The truth is, a premium brand identity has far less to do with…

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