Let your intuition be the judge. If you believe that your marketing isn’t generating the results, then why not? Let’s talk about email and search engine optimization. But your emails are probably not getting you the 36 times return that Litmus asserts is possible. Incorporating the prospects of getting leads from an SEO campaign, Serpwatch estimates there is a 14.6 % chance they can be transformed into sales opportunities.
If your numbers aren’t looking fabulous these days, don’t fret. There’s hope! It’s not impossible to change things a bit. First, identify a few important KPIs and monitor them. Ad KPIs help marketers keep their fingers on the pulse of how they are performing. But they’re more receptive to experimenting to make those KPIs even better.
Then how should you season your creativity? Take a tried and true approach–study some new tricks. Many marketing and sales experts have written books offering tips that can raise your decision-making confidence.
List of ways to present your newly published books
1. Online Book Launch Event
Take advantage of the power of the Internet by holding a virtual book launch party. Engage directly with your viewers using tools such as Zoom, Facebook Live, or Instagram. Plan activities such as Q&A sessions, author readings, or even online book signings. Publicize the event as much as possible on social media and explore whether other influential authors would be willing to cooperate.
2. Social Media Marketing Campaign
Design a social media campaign to build hype for your book. Visually enticing design posts provide readers with a peek behind the scenes of writing your book and hold contests or giveaways to let them interact. Make the most of hashtags that are trending in your genre to open a channel for discussion and reviews.
By interacting with your readers on social media sites such as Instagram, Twitter, and Facebook, you can make a considerable contribution to the promotion of your book. Why not organize book-related social media contests, with signed copies and author notes as prizes?
3. Author Website and Blog
The central site for your literary work should be an author’s website. Dedicate a book page to the new publication and provide an attractive abstract, authors ‘profile, and links for ordering. Think about starting a blog to document your writing odyssey and thoughts on how the book came into being, as well as other topics related to the genre. To let readers know about upcoming events, book signings, and new releases, you can regularly update your website. Offer readers the opportunity to order signed copies of any book through your website, along with associated items such as bookmarks or custom book boxes imprinted with their name.
4. Bookstore Collaborations and Book Signings
Work with local bookstores in planning signings and readings. Contact independent and chain bookshops to explore collaborative possibilities. In-store and online exclusive signed copies can be a big enticement for readers. Also, think about working with libraries, literary festivals, and community centers to expand your audience. Of course, physical book signings allow for intimate contact with the reader. Special edition boxes can be brought out at these events to offer exquisite accessories relevant to your work.
5. Podcast and Interview Circuit
Then, you can tap into the world of podcasts and interviews to put your book in front of even more people. Listen to similar podcasts and contact hosts whose discussion topics match your book’s content. Have some talking points ready about your book, the writing process, and being an author. Both podcasts and interviews offer a chance to reach out to potential listeners. Post these interviews on your social media and author website, where they will have additional exposure time. Hold prize drawings to give away boxes of the contents featured in each episode.
6. Engage Book Reviewers and Influencers
Contact book reviewers and influencers in your genre to read your work. Good reviews from reputable sources can enhance credibility and help in attracting a reader. Give them advanced versions of products or special coverage to stir up interest and get people to spread the word on multiple channels.
7. Utilize Visual Platforms like Bookstagram and BookTube
Use the picture-and video-oriented Bookstagram ( Instagram for books) or book-related content on YouTube’s BookTube to promote visually attractive images and videos about your book. Team up with popular Bookstagrammers or BookTubers, for features, reviews of your packaging and so on. The strong appeal of visual content makes these sites very useful for promotion.
8. Implement Email Marketing with Special Offers
Use email marketing to address your audience directly. Offer newsletters with exclusive content, behind-the-scenes accounts, and special offers for signed copies or chaptered book packs. Promote your mailing list in call-to-action messages, and gradually build a base of loyal members.
9. Create Book-related Merchandise and Bundles
At the same time, you can promote your book more by bringing products related to it. Design bookmarks, tote bags, or other branded products and include them as part of the theme boxes. Apart from enriching the reader’s enjoyment, it also offers you one more channel for raising revenue and helps market your book.
10. Leverage Book Platforms and Book Fairs
Next, explore opportunities for expanding the reach of your book through online book platforms and virtual fairs. Goodreads, virtual book fairs, and so on are starting points for getting in front of readers and having conversations with them about your work. Why not consider providing virtual book box raffles or special discounts during such events to draw interest?
Final Thoughts
By incorporating these additional strategies into your book presentation plan, you can create a comprehensive and engaging promotional strategy for your newly published books. Each tactic contributes to building a strong author brand, fostering reader engagement, and ultimately increasing the return on investment for your literary endeavors.