Top 10 Streaming Platforms In USA

1. Netflix

Netflix is one of the recognized names in American streaming. In the quarter of 2026 it held a 20% share of U.S. SVOD engagement according to JustWatch.

Netflix began as a DVD rental service before shifting into streaming. Today its library includes both shows and original content produced by Netflix. The company said it reached over 325 million paid memberships in 2025 and brought in about $45.2 billion in revenue that year.

For audiences it offers a wide variety of content. This includes drama, comedy, documentaries, reality shows and international programming. It has also started to go beyond traditional on-demand viewing by adding advertising, games and live events.

The top position in the 2026 JustWatch ranking shows how much U.S. Viewers continue to use Netflix. It does not mean Netflix is the choice for every person. Different people have needs.

2. Amazon Prime Video

Prime Video came in second in the Q2 2026 U.S. SVOD engagement ranking with 17%.
Unlike other streaming platforms 

Prime Video is part of the larger Amazon Prime ecosystem. Users can watch included content or rent or buy movies and shows. The platform features Amazon Originals well as licensed films and TV series. It has also grown in importance for sports and event programming.

Amazon reported $716.9 billion in net sales and $77.7 billion in net income for 2025. These numbers include the Amazon business, not just Prime Video.

This difference is important when comparing streaming services. Prime Video’s revenue is not listed separately in Amazon’s reports.

3. Disney+

Disney+ had 15% of U.S. SVOD engagement in the JustWatch Q2 2026 report. When Disney+ launched it brought something few other services had: a collection of popular entertainment brands.

The service brings together content from Disney, Pixar, Marvel, Star Wars and National Geographic. It also offers shows and movies. Disney+ is part of Disney’s to-consumer business, which also includes Hulu.

The company reported $94.4 billion in 2025 revenue and $12.4 billion in net income. These numbers cover the company, not just Disney+.

For families fans of franchises and people who want studio content Disney+ fills a special role in the U.S. Streaming market.

4. Apple TV+

Apple TV+ moved into place in the Q2 2026 U.S. SVOD engagement ranking reaching 13%. JustWatch noted a five-percentage-point increase from the year. That was the annual rise among the listed platforms.

The company works differently than services with large back catalogs. Its focus is on programming made by Apple.

The service is part of Apple’s broader Services group, which includes Apple Music and iCloud. Apple does not break out Apple TV+ revenue in its reports.

Apple’s 2026 first-quarter results showed total company revenue of $143.8 billion. Services reached a record level. Apple does not show Apple TV+ as a separate line item.

The jump in U.S. Engagement during 2026 makes it one of the noticeable changes in the streaming market.

5. Hulu

Hulu placed fifth in the Q2 2026 U.S. SVOD engagement data with 11%.

Hulu has an origin more than services like Netflix or Apple TV+. It started with a focus on TV programming. Has kept strong ties to current and past TV shows.

The platform is now owned by Disney. Because of this Hulu’s financial results aren’t reported like those of a company.

Hulu can also be part of Disney streaming bundles. This lets viewers get types of entertainment under one subscription.

In Q2 2026 Hulu’s 11% engagement share was higher than HBO Max, in the JustWatch ranking.

6. HBO Max

HBO Max had 10% of U.S. SVOD engagement in Q2 2026.

The service has had changes in branding, but HBO is still at the heart of what it is. The collection of content includes HBO shows along with Warner Bros. Movies and other material.

Warner Bros. Discovery made $37.3 billion in sales in 2025, including $10.9 billion from the streaming part of the business.

The company also said it had 131.6 million streaming members around the world at the end of 2025.

For people who watch content the platform is known for quality scripted shows, movies and a big collection that is linked to Warner Bros. Discovery’s entertainment companies.

7. Peacock

Peacock had 4% of U.S. SVOD engagement in Q2 2026 according to JustWatch.

Peacock is the streaming service from NBCUniversal. Has a strong link to regular television. It started across the country in July 2020 with both paid choices.

One of the things that makes it different is the mix of on-demand content with shows. Sports have been a part of its plan and NBCUniversals movies and TV shows add more content.

Peacock is owned by Comcast, which had $123.7 billion in sales in 2025 and $20.0 billion in profit that belongs to Comcast. These numbers are for Comcast as a whole and not for Peacock

8. Paramount+

Paramount+ had 3% of U.S. SVOD engagement in Q2 2026.

Paramount+ started in the U.S. On March 4 2021. Replaced CBS All Access. It expanded the service to cover more of its  entertainment businesses.

The content includes movies from Paramount Pictures. Shows from CBS, Nickelodeon, MTV, Comedy Central and other brands.

The company’s financial reports for 2025 are complicated because of business deals during the year. Its SEC filing showed sales for 2025 of $29.213 billion and a loss from continuing operations of $6.204 billion that belongs to the parent company.

These are the numbers for the parent company. Not for Paramount+.

9. PBS

PBS shows up in the Q2 2026 U.S. Streaming market data with 2% of SVOD engagement even though its way of streaming is different from paid services like Netflix and Disney+.

PBS is an entry on a streaming list because it is connected to public television and not a regular subscription entertainment company.

Its online services let people watch many PBS shows online including documentaries, educational programs and TV series.

The place of PBS in the U.S. Streaming world shows that streaming is not just for subscription services. Public media also has an audience and PBS had 2% in JustWatch’s measurement of engagement in Q2 2026.

10. Starz

Starz had 1% of U.S. SVOD engagement in Q2 2026.

The company has been part of the U.S. Premium television scene for years and its streaming service lets people watch its shows directly through the Starz app and website.

The company finished separating from Lionsgate. Started to trade on its own on Nasdaq in 2025. Starz says it has offices in Santa Monica, Greenwood Village and New York City.

Its collection includes a lot of premium scripted shows and original series. Even though its share of engagement in the U.S. Although smaller than the services it is still part of the country’s competitive streaming market.

Top 10 Streaming Platforms in USA: Comparison

What Should You Check Before Choosing a Streaming Platform?

There is no streaming service that offers every kind of entertainment in equal measure. A person who loves Hollywood films may care about things more than someone who wants to watch live sports, children’s shows or TV series.

Start by thinking about the kind of content you use the most. Then look at the cost whether the service includes ads, the video quality, which devices it works on and if the shows or movies you want are actually available where you live. It also helps to see if the service can be combined with subscriptions.

Content libraries change often. A platform might have a movie or show today but lose it later. For households that pay for services, comparing how much they actually watch to how much they pay can stop them from wasting money on platforms they hardly use.

Conclusion

The U.S. Streaming market is home to different kinds of services. Some focus on having a collection of movies and shows. Others build their brand around series, sports, premium TV or public broadcasting.

The Q2 2026 JustWatch data shows that the market can shift from one quarter to the next. For viewers the best choice depends on what they watch, how much they are willing to spend and whether the platform’s catalog matches their interests.

FAQs

1. What are the top streaming platforms in the USA?

The Q2 2026 U.S. SVOD engagement ranking from JustWatch listed Netflix first followed by Amazon Prime Video, Disney+, Apple TV+, Hulu, HBO Max, Peacock Premium, Paramount+, PBS and Starz. This ranking is based on how people use the services, not on which one has the best content.

2. Which streaming platform has the U.S. market share?

Netflix had the U.S. SVOD engagement share in JustWatch’s Q2 2026 report at 20%. Amazon Prime Video came next with 17%. These numbers are based on streaming activity tracked by JustWatch and should not be confused with official subscriber numbers or revenue reports.

3. Is Amazon Prime Video separate from Amazon?

Prime Video is part of Amazon’s business and is closely linked to Amazon Prime. Amazon lets users rent or buy some content separately. Because of this, Amazon does not report Prime Video as a standalone business with its own revenue total.

4. Is Disney+ the same as Hulu?

Disney+ and Hulu are two streaming services, even though both are owned by The Walt Disney Company. They offer different content and have different focuses. Some packages let people subscribe to both at the same time.

5. Which streaming platform is known for original content?

Several platforms invest in original shows and movies. Netflix, Apple TV+, Disney+, HBO Max and Paramount+ all commission original content. The style and type of originals vary, so it’s best to check the catalog instead of picking a service just by how many original titles it has.

6. Which streaming platforms offer sports?

Live sports are available on Prime Video, Peacock and Paramount+. The sports and events covered depend on broadcasting rights, which can change. If live sports are your reason for choosing a service, checking the current schedule is important.

7. Does Peacock have content?

Peacock started in 2020 with both free and paid options. Its plans and content offerings can change over time. Viewers should look at the Peacock subscription details before signing up. The service includes on-demand shows, live sports, news and other programming.

8. Is PBS a paid streaming service?

PBS does not work like commercial streaming services. Much of its public television content is available through PBS’s platforms. PBS shows can also be seen through stations and other channels. Its presence in streaming data comes from viewing, not the same business model used by Netflix or Disney+.

9. Does Apple TV+ have a reported revenue figure?

Apple does not share Apple TV+ revenue as a separate figure. Instead, Apple includes it in company and Services revenue reports. This means Apple TV+ should not be shown as having its own separately reported revenue figure.

10. Can the top streaming platforms change?

Yes. Streaming rankings can shift depending on how they’re measured and the time period used. For example, JustWatch’s Q2 2026 report showed changes in the positions of Apple TV+, Hulu and HBO Max compared with previous reports.