Design-led home and living brand FIG Living has received a strategic investment in home and living by prominent entrepreneur and investor Aman Gupta. Through his investment company, SailThru Ventures, this investment has been finalized. The financial deal marks the continuation of the professional partnership between Aman Gupta and Sushant Sharma, the founder of FIG Living. Sushant Sharma had previously worked with Aman Gupta at the consumer electronics brand boAt. SailThru Ventures will support the vision and the direction of this promising early-stage business and help its progression in the fast-moving home and lifestyle section of the Indian market.
Foundational performance and initial product portfolio growth
FIG Living was established in 2025 with a design-led emphasis on home products, specifically. The company built its market presence through the niche approach of focusing on products of the light type. The initial catalog cataloged a range of illumination products such as table lamps, portable lamps, pendant lights, wall lights, and floor lights.
After the market launch and initial consumer acceptance, FIG Living shifted its product range from lighting equipment to other products. As part of its plans to extend its brand beyond kitchen furniture, it launched accessories like side tables, accent furniture, and tabletop products.
Financially, FIG Living has shown consistent growth since its founding. The startup is currently estimated to be generating revenue of approximately ₹12 crore annually with its growing customer base of more than 40,000 consumers.
The brand has a quarter-on-quarter growth rate of around 20%. After the upcoming festive season, which generally pushes up consumer demand in the lifestyle and home furnishings segments in India, the management at FIG Living is aiming to achieve a higher annual revenue run rate of ₹18 crore.
Future expansion strategy and manufacturing capabilities
Internal design development and local manufacturing form a pivotal part of the FIG Living business model. The brand designs all of its products completely in-house, achieving a total of over 36 design patents, which safeguard the proprietary aesthetics and innovations of its products.
From the production side, the startup is manufacturing its products exclusively in India under an in-house manufacturing unit located in Greater Noida. By having the production lines located locally, the company can ensure the quality of production, as well as control the efficiency of the production line and continually upgrade the design of new products.
FIG Living has now received fresh capital funding from SailThru Ventures and is charting a course for expansion by securing a major market share in home decor. The brand intends to use the proceeds to take its reach to more retail customers and increase the power of its in-store brand moments in key markets.
The company plans to expand its consumer touchpoints to gain access to a broader audience. FIG Living is on track to move beyond its current products to become a complete home Platform through its long-term growth roadmap, which will expand its portfolio into other home and lifestyle segments.
Conclusion
The investment of Aman Gupta via SailThru Ventures represents a key phase within the evolution of the home and lifestyle platform of FIG Living. With an annual revenue run rate (ARRR) of approximately ₹12 crore, a rapidly expanding customer base of over 40,000 users, and over 36 design patents, the startup has built a solid foundation in a short span. The acquisition of SailThru Ventures will give FIG Living the growth and capital required to drive its offline expansion and wide-ranging product offering beyond lighting to home goods, reaching an annual revenue run rate of ₹18 crore, with the Company’s expertise and national footprint expected to provide the vehicle for scaled-up operations.
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