Advertising is the practice that makes the public aware or products and services. When it comes to casinos, although more regulated, is still inevitably the same. Due to the amount available in the market, it can be a challenge for casinos to make their games stand out.
Whether they are looking to advertise their new slots game online, or whether they have a new live dealer game, it can take months to create advertising campaigns that are rolled out in a manner that brands the casinos as a ‘green flag’.
What ‘Green flag’ Casinos will offer
It is not just the advertising that needs to be well thought out. The advertisement is sometimes only as good as the site itself. The casino site will need to start by being professional, a site that offers secure payment options to ensure the safety of their players details are secure whilst they are on the site.
Visible reviews are an essential asset to any online provider. A visible review both negative and positive will tell you more about an online casino than the casino itself will write in their about us section. That is because reviews are created from player experiences and player opinions. A green flag casino will utilise and make players aware of both to show that they aren’t going to hide any negative reviews.
A responsible gambling section. No reputable casino online should be missing this segment on their website. Purley created for a player looking for guidance or self-management over their own play time. All of these are the starter pack to choosing a reputable casino.
Which is why their advertisements should correlate alongside these values shown on their site. And therefore, should advertise in the same manner. Which is why you rarely see casino advertisements on your daytime TV. Generally, it is allowed to be advertised after 9pm and will likely only be seen on tv through sponsorship badges and logos worn by people sponsored and stadiums that are sponsored by certain companies.
Advertisements
For virtually all companies, the way you get new customers through the door is via advertising your product. Whether it be via social media marketing or in person, it’s vital to getting your company out there to bring new customers in.
For a non-green-flag casino advertising their company, they may rely on using flashy imaging, catchy phrases and exaggerating potential winnings and limited time offers. In most cases, they’ll fail to mention that to obtain these potential winnings you’ll need to wager a certain minimal amount in order to be eligible, something they didn’t advise on the advertising.
When it comes to green-flag casinos, this is where they differ. They’ll only advertise exactly what’s being offered and won’t word it in a way that could be misunderstood or misleading in any way. They’ll explain what you would need to do and what that would entail, ensuring you have the full information before you start so you can make an informed decision.
As we mentioned earlier, this is all to make an informed decision and as their main focus is the customers, it gives them all the information required to make an informed choice.
With a green-flag company, they’re able to actively keep players engaged and coming back as they’re so clear and open about their offers and practices. As if a company is clear and honest about their services, they’re much more likely to keep players coming back in the long run.
When it comes to ‘green flag’ casino adverting, the key is to keep the advertisements as positive indicators of a safe and secure casino gaming site. Highlighting licensing and prioritized regulations, high tech security management, game fairness and transparency throughout all of its processes.
A bright neon created advertisement may be eye catching but online casino advertisements are considered a rather grey niche and therefore carefully regulated and monitored. Certain restrictions do also make it harder to advertise casinos so ensuring that promotions are done right and carefully planned is essential for their success. Whether this is through social media sites or banners in sporting stadiums and sponsor badges. Casinos need to do an immense amount of research and checks before their advertisements are released.
It will only get more difficult, as restrictions are getting tighter on casino advertisements. But a green flag casino will always prioritize choosing the legal and right route in all their decisions.
