Aurassure has closed a major funding round with ₹25 crores (approximately $3 million) of capital raised in a pre-Series B round. This investment is a significant step towards the company, as it aims to grow its climate intelligence platform and gain presence in other countries. The financing round had robust institutional support with the growing investor confidence in technology-based solutions to the management of environmental risk and climate variability, especially in areas where good data is limited.
Core function and funding backed by investors
A major duo of investors led the ₹25 crore pre-Series A funding round. Rainmatter, which is the investment arm of Zerodha, the largest Indian financial services platform, and Unicorn India Ventures were the two co-leaders in the round. The involvement of Rainmatter, which has been involved in promoting sustainable and climate-related businesses, gives strategic fit to the Aurassure mission.
To reinforce the investor base, Maithan Alloys Limited was also heavily involved in the funding round. A combination of these strategic partners gives Aurassure the financial and mentorship resources to carry out its ambitious growth strategies and expand its proprietary climate technology.
Aurassure is a company established in 2022 by Akanksha Priyadarshini. Aurassure has an advanced platform of climate intelligence. The core function of the platform is to provide real-time, hyperlocal environmental risk information to a wide range of clientele, both enterprise customers and those in the public sector. The technology that the platform uses and is proprietary combines and examines data across multiple sources to give a full picture of the environmental situation.
The platform is based on information collected by street-level sensors, which are important in getting ground-level information that is accurate. This is enhanced by satellite inputs of high level and processed with the aid of AI-based models. With this combined technology, the technology of Aurassure can monitor a broad range of important environmental parameters. Some of these monitored variables are air quality, heat stress measurements, rainfall patterns, indicators of possible floods, and wind patterns. Aurassure can provide actionable data on climate volatility and risk to its users using this combination of hardware, satellite data, and Artificial Intelligence.
Deployment of capital and operational performance
The high proceeds obtained during the pre-Series A funding round are to be invested in strategic terms in three main areas of the firm’s operation. The most important aspect is international expansion, which shows the vision of the company to fill the gap in climate data worldwide. A part of the capital will be allocated to product development activities in order to keep the platform at the technological edge of the provision of climate data. It will be used to scale the hardware production of the firm, which is a requisite for the growing demand of its sensor network.
Aurassure has explicitly identified its main target markets in the international growth. The company will focus its growth initiatives on areas with a high degree of climatic variability and where there are limited sources of trustworthy environmental information. These are the key markets, as they are countries of Latin America, South Asia, and Africa, which make the company one that responds to the urgent climate information demands in the developing economies of the world.
Aurassure has already exhibited good execution skills in building a core presence locally and in the global sphere. In the last year, the company made a giant stride towards globalisation with the success of establishing a fully owned subsidiary in Brazil. After this establishment, the company has already implemented platform deployments in over 100 cities in the South American country. In addition, the company has launched pilot projects in Bangladesh, and this has extended its influence in South Asia even more.
The startup in India has surpassed a huge scale by boasting of presence in 200 cities and a more comprehensive ground network of more than 2,000 sensors. This widespread network is key to the collection of the hyperlocal data on which its climate intelligence reports are based. The company has also shown strong financial results, stating that its revenues have increased by 150% annually since the last round of funding, which happened in 2023. The enterprise users of Aurassure and other people to whom the company supplies data cut across different key platforms, such as construction, insurance, healthcare, industry operations, and infrastructure.
Conclusion
The future plans of Aurassure involve a concerted effort to extend its sensor network to further levels, effectively extending the scope of its data gathering capabilities. The company is prioritising the acquisition of new enterprise customers in the targeted industries and expanding its climate analytics platform. As a vivid illustration of its long-term aspiration, the climate tech company has established the objective of deployments in 1,000 cities worldwide within the next three years.
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