Canva, the world-renowned comprehensive visual communication platform, has officially declared a groundbreaking arrangement with Shark Tank India in the fifth season. As the title sponsor and co-presenting sponsor, Canva will offer Indian entrepreneurs the tools to take the most ambitious ideas to fruition in a combination of clarity, creativity, and confidence. This partnership is a major step that underscores Canva’s commitment to the Indian startup community, which is the fourth-largest market in the world. Canva is set to assist founders to transform their greatest ideas into stories that are powerful enough to captivate both investors and audiences alike, by incorporating its intuitive design technology in one of the most powerful business stages in the country.
Visual communication and partnership
Visual communication has ceased to be a specialized design capability, but is now a basic business capability in the contemporary business environment. This trend is justified by the findings of the Canva State of Visual Communication Report 2025, which discovered that eighty-nine percent of business leaders believe that visual fluency has become a must-have skill that should be possessed by professionals.
According to the report, 94% of Gen Z professionals in India express that they do their best when they have the opportunity to communicate visually. In the case of startups that have to strike a balance between investor pitches, brand development, and intra-company communication on a regular basis, the necessity of a single platform that enables these processes becomes more urgent than ever before. One of the most challenging tasks founders on Shark Tank India have to do is to prepare investor-ready pitch decks under enormous pressure. The Canva platform handles this by providing specialized workflows, including the Docs-to-Decks and Brand Kits, which ensure that all marketing materials are similar across the team.
Canva has also translated its platform into various local languages, such as Hindi, Bengali, Tamil, and Telugu, to serve the needs of the diverse Indian population in the local languages. This inclusivity enables teams to develop their brands and explain their business intentions in any language that they feel comfortable with, further democratizing the design process of any entrepreneur in the country.
Scaling ideas and authentic integration
The proposal of Canva in this collaboration is the introduction of sophisticated artificial intelligence into the service. Canva AI, Magic Write, and Ask Canva are tools that will enable the startup teams to collaborate and create much faster than before. These AI functions can allow founders to expand their activities without having to hire huge, full-time marketing or design teams at the outset of their development.
Shubhika Jain, who is the Brand Lead of India at Canva, says that the platform is at the intersection of ideas and actual implementation. She has observed that Shark Tank India offers a special place where this intersection is tried on a gigantic scale. The aim of the partnership is that the Indian founders will be able to sell themselves with confidence and possess the proper digital infrastructure to continue that momentum many years after their time in the Tank is over.
The experience of Canva in the fifth season of Shark Tank India will be heavily entrenched in real-life applications that are practical and based on the real-world experience of founders developing their own businesses. The platform will be promoted by daily summaries, weekly episodic highlights, and special wrap videos that are driven by the Canva AI technology. This is to make sure that the platform is not a passive sponsor but actively involved in the storytelling of the show.
In January, Canva will introduce a specific collection of templates titled As Seen on Shark Tank to expand this experience to the general audience. This will be made free to everyone as they will be able to use the same professional design format and techniques presented by the contestants in the television show to become an aspiring entrepreneur.
Canva is contributing to making a more visually fluent and effective startup culture by giving the next generation of Indian business leaders the ability to speak with clarity at a time when it counts the most. Building upon the national strength of Canva in a key market-growth area is a strategic step, as well as enhancing the notion that great design is a key ingredient behind any successful business pitch.
Conclusion
The collaboration between Canva and Shark Tank India Season 5 represents a disruptive event in visual communication in the Indian startup ecosystem. The combination of the high-stakes environment of the “Tank” with the freely available, AI-informed design tools of Canva is a collaboration aiming to make sure that all founders get a chance to tell their stories in the best way possible.
The initiative includes the whole range of entrepreneurial needs, starting with the support of regional languages and AI-based efficiency, and ending with the publication of professional pitch templates to the audience. The partnership allows founders to work on their primary goal, building powerful businesses, and enables them to have the visual storytelling that attracts the imagination of investors and the national audience.
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