Crocs rallies as its profit view tops estimate on core footwear brand growth

By Steve Gelsi

Crocs branded footwear is expected to grow 4.5% in 2025, but its smaller HeyDude line will be down up to 9%

Crocs Inc.’s stock was up 18% in premarket trading on Thursday after the footwear maker’s outlook for adjusted 2025 profit came in ahead of the consensus Wall Street analyst estimate on expected sales growth in its core brand.

Crocs (CROX) also soundly beat analyst expectations for its fourth-quarter revenue and adjusted profit.

Fourth-quarter performance “exceeded expectations across all metrics,” the company said.

Crocs said it expects full-year earnings of $12.70 to $13.15 a share, ahead of the FactSet consensus estimate of $12.58 a share.

The Broomfield, Colo., company said its Crocs brand is expected to grow 4.5% in 2025, while sales of its HeyDude brand will drop by 7% to 9%.

For the first quarter, Crocs expects adjusted earnings of $2.38 to $2.52 a share, below the analyst estimate of $2.65.

Crocs reported fourth-quarter adjusted earnings of $2.52 a share to best the FactSet consensus estimate of $2.26 a share.

Sales rose 3.1% to $990 million, ahead of the analyst view of $961.6 million.

Among the highlights in the quarter, Crocs said its North American business outperformed and China growth accelerated from the previous quarter, while its HeyDude business remained flat – better than anticipated – as it benefited from direct-to-consumer sales.

Ahead of Thursday’s moves, Crocs’s stock had fallen 18.9% in 2025, while the S&P 500 SPX has risen 2.9%.

-Steve Gelsi

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  02-13-25 0804ET
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