Once you have made the most of a proven quick strategy to improve profitability, you’ll be well prepared for future business growth. Should that involve releasing new products or services, you’ll most likely be looking to tap into some key marketing methods to get your new offerings out there. Naturally, you only want to select the marketing plan that will balance the expenditure with a strong return on investment.
With the internet already being such a huge space for business, and will seemingly only grow in prominence over the coming years, it’s good to understand the digital options available to marketing plans. They’ve been around for quite some time, but now, there’s a sense of know-how about when and how best to utilize the many platforms and avenues for marketing purposes.
While your approach will need to be tailored to your business and product or service, these are some of the modern marketing methods proving successful in some varied sectors.
Social media marketing has become an incredibly important tool for businesses and marketing agencies around the world. The approach can be to place ads on the platform, usually via relatively low payments, or to team up with people who have large followings to encourage them to demonstrate and promote your products. There’s also the angle of simply encouraging customer engagement through interactions as a profile on a platform.
One of the most impressive and headline-catching demonstrations of the power of social media as a driver of sales comes with the so-called “BookTok” phenomenon. The social media platform known best for its quick videos on an endless scroll that seeks to deliver entertainment, for the most part, has become a popular place for people to get book recommendations and, naturally, a place for marketers to find promoters of books they’re trying to sell.
Among younger demographics, from 34 years old and below, social media has shot up as a reason behind a book purchase, and given that #booktok has over 110 billion views, it’d be fair to say that it’s becoming an increasingly important area to look at if you want to get a new product out there. Naturally, social media can bring renewed interest to older creations, like the guide to building massive wealth, but being new does court its own kind of excitement.
A Good Old Fashioned Modernised
One of the oldest, most trusted forms of marketing is the humble free sample. Now, with the internet being a primary point of customer interaction, many fear that free samples have become less valuable. After all, anyone can go online, order a free sample, enjoy it, and yet not have that human or in-person connection that seemingly compels the customers who go to the free sample stalls of old to go and make a full purchase.
While this element is lost, the core driving force behind free samples resulting in increased sales remains even through a digital connection. Whether online or in-person, people will still be compelled by the reciprocity principle, which is an ingrained social driver that has us wanting to repay when gifted something of value. Online, if anything, people are already looking for items or services within a topic, so free samples become more desirable.
Samples and similar offerings have traditionally been the primary tool of snack food companies. In fact, when Pretzel Chips went about a free samples plan for their flat pretzel cracker, conversion rates ended up being 30 percent higher among those who sampled the goods. Taking away the risk of buying a new product with even a small experience can be very compelling.
You don’t just need to offer treats to secure that ever-craved connection with a customer that keeps them coming back. Many online platforms and services offer timed trials or ways to try it out for free. You’ll see this most commonly with the best online slots real money can be bet on. Some of them are tied to no-deposit bonuses, which don’t require any kind of monetary commitment to access. Players get to try and can then decide if they want to play for real money.
Forging a Connection Through Live Video
Video is a great way to reach a large audience and offer a personal touch, which is why monetising videos for your business has been a hot trend for quite some time. Where video really kicks into a new gear is with live streams.
Now, these don’t just have to be you or a representative going live and having an informal chat about some products as influencers do. Rather, having a more professional setup and events calendar can truly tap into the tech’s potential for marketing.
As a business, using good lighting, cameras, and microphones is essential to making it seem like an event worth spending time on as a viewer.
Demonstrations, behind-the-scenes looks, Q&A sessions, and even product launch events can prove to be invaluable.
Not only can scheduling them for a set time on your website and social media accounts create a sense of anticipation and excitement, but then making a promotion of the event can further enhance its marketing potential. To achieve this, bundling in surprises, potential offers, or special interactions is key.
So, it doesn’t have to be a show as expansive as the Burberry Summer 2025 fashion show, for example, and could be more of a personalized demonstration, like Quooker runs for its taps. Whatever you choose to do, highlighting that there will be exclusives for viewers is key. This could be a secret product reveal, a discount code for those who tune in, or the chance to be in a free giveaway by commenting and watching. It all builds into tapping into the “fear of missing out” that inherently comes with a live presentation.
In modern marketing, tapping into the virality and reach of social media, working on the reciprocity principle with free samples or trials, or the immediacy and anticipation for live streams can easily spread the word about your new product or service. Each of them offers the path to a strong connection to customers if executed well.
