Cost management is an important concept in ad campaign marketing. Reducing cost per click (CPC) can increase the overall return on ad spend (ROAS) and allow you to earn a good return on your investment.
Here are seven strategies for lowering your CPC without compromising your ad standard:
1. Refine Target Audience
Your CPC depends on how specific or general your target audience is; the larger your audience, the higher your CPC. A successful Wisconsin Advertising Agency advises customers to minimize competition and maximize relevance. Why? Because it allows the ad to run at lower costs.
Start with your current audience analysis and target the group of users most likely to make a transition. That way, you will get more value for money spent.
2. Optimize Keywords for Relevance and Long Tail Searches
Common keywords increase CPC because of high keyword competition. So, instead of going after common keywords, focus on less competitive words (e.g., long tail keywords) or alternative phrases that get you the most specific audience.
Also, track keywords daily or weekly (or at any interval of your choice) to weed out keywords with less result or contribution to the success of he campaign.
3. Use Negative Keywords Strategically
Negative keywords help to prevent your ads from showing in unrelated searches by ensuring that only targeted customers view your ads. In other words, they refine the boundaries of your target audience while carefully excluding those outside such boundaries.
If your campaign attracts too many users who will never complete a purchase or some other desired action, you are simply wasting your budget.
4. Enhance Ad Quality with High Quality Score
A high quality score can substantially reduce CPC by recognizing relevant and successful ads. Focus on creating relevant and interesting ads that resonate with your audience. Ensure that the content is written in clear language and is persuasive and targeted to specific population needs.
5. Experiment with Ad Scheduling
Choosing the best days and times for your ads can help improve ad spend and lower CPC. This is something the best Advertising Agency does.
Target a particular time of the day when conversion rates are considerably high. On the flip side, lower the intensity of the ads at periods when they are likely to have poor performance.
6. Leverage Geo Targeting
Geo targeting refers to setting up an ad in such a way that users get customized content based on their locations. This greatly lowers the CPC as it reduces competitors and increases ad application and conversion rates.
7. Improve Landing Page Quality and Relevance
The relevance and quality of your landing page are part of what Google looks at to give your ad its quality score. Since a high quality score is good for your CPC, be sure to pay attention to your landing page and make it appropriate for your ads with clear text, keywords and links.
Conclusion
Reducing CPC is not equivalent to lowering your ad standards. By narrowing down the niche market and improving your landing pages, you can reduce your CPC effectively. The seven tips discussed above can help you achieve significant results even if you’re on a low budget.
