Drake, the Toronto-born rapper, may be among the wealthiest celebrities in the world, but his reputation has taken a hit in his well-documented beef with Kendrick Lamar. Have his net worth also taken a hit?
As of 2025, his estimated net worth stands at an impressive $250 million, driven by his successful music career, endorsement deals, and business ventures, according to The Street.
The Drake vs. Kendrick Lamar Beef
The rivalry between Drake and Lamar dates back over a decade but reached new heights in 2024 when Lamar released the diss track “Not Like Us.” The track accused Drake of serious allegations, sparking a lawsuit from Drake. The feud intensified with both artists releasing controversial songs that fueled media attention and spurred further sales. Despite the animosity, the feud has not hindered their success. In fact, it has only added fuel to their careers.
According to Billboard, Lamar’s diss tracks alone earned him $13.4 million and enjoy a major boosts in streaming following his Super Bowl performance, which had record viewership. However, as of 2025, Lamar’s net worth is pegged at $140 million considerably lower than Drake’s.
Drake’s Business Ventures
Drake’s wealth primarily stems from his music career, which includes eight albums, three collaborative projects, and numerous hit singles. His record-breaking streaming numbers, with over 82.6 billion streams on Spotify alone, make him one of the best-selling artists of all time. His contract with Universal Music Group is worth a whopping $400 million. Yet his latest album, reached earlier this year, “Some Sexy Songs 4 U,” was panned by fans and critics.
In addition to his music earnings, Drake has also several businesses. His record label, OVO Sound, founded in 2012, has signed several promising artists such as PartyNextDoor, Roy Woods, and Majid Jordan. The brand also included a clothing brand. Drake’s collaborations with brands like Nike (through his Nocta line) and Stake, the crypto-gambling platform, have also boosted his income. His $100 million deal with Stake was one of the most lucrative endorsement contracts in the entertainment world.
Then there are his real estate investments and his own private jet, “Air Drake,” valued at $185 million. His properties, including several luxurious homes across North America, reflect his high-end taste.
The Future of Drake’s Wealth
For now Lamar’s diss efforts haven’t caused a major monetary loss for Drake, but with him having to cancel some shows of his current “The Anita Max Win Tour” there could be some financial fallout. The tour kicked off in February with stops in Australia and New Zealand before heading to Europe. Although the remaining four shows on his Australia and New Zealand tour were sold out, he canceled oddly due to a scheduling conflict, Drake’s rep told Best In Business 2024.
Drake’s future marketability could also depend on the outcome of his lawsuit against UMG over Lamar’s “Not Like Us.” Drake is suing UMG for defamation and harassment, claiming the label promoted Lamar’s diss track “Not Like Us” to falsely accuse him of being a pedophile, leading to threats and violence. He argues that UMG, anticipating his contract renegotiation, was incentivized to devalue his brand despite their longstanding business relationship.
Drake’s contract with UMG, originally signed in 2009, is approaching its expiration and is up for renegotiation in 2025. According to recent filings, Drake alleges that UMG’s strategy in pushing Lamar is an attempt to gain leverage and pressure him into signing a new deal with more favorable terms for the label.
