KFC Made a Fried Chicken Toothpaste, Because Why Not?

Colonel Sanders has some explaining to do. 

KFC is introducing a fried chicken-flavored toothpaste, and (sigh) it apparently features flavors inspired by all of KFC’s 11 herbs and spices. The Texas-based chain announced the stunt this morning, calling it a “full-on flavor takeover” of your oral care routine. 

To bring this wacky dream to life, KFC is partnering with the trendy toothpaste brand Hismile — which has also created branded products featuring icons from The Simpsons to Miffy — to develop this savory product. 

“Like biting into a hot, juicy piece of KFC Original Recipe Chicken, this toothpaste is irresistible, coating your teeth in flavor while leaving your mouth feeling fresh and clean,” the press release explains. 

KFC’s fluoride-free toothpaste, which hits Hismile’s website today, is set to be available while supplies last. And despite the flavor inspired by KFC’s crispy fried tenders and wings, the company claims its formula still does a thorough job of cleaning teeth. There’s no word on how many dentists out of 10 would recommend this. 

Okay, we’ll bite: It’s now listed on Hismile’s website for $13 per tube and comes with a matching electric toothbrush for $59. (As with Hismile’s other machines, this soft-bristled toothbrush features three modes and a built-in timer to ensure your teeth are squeaky clean.) In case you recently checked your calendar, KFC assures us that this isn’t a well-timed joke. 

“This started as an April Fools’ joke, but we thought — why not make it real?” Hismile marketing manager Koban Jones said in a statement. “We love pushing boundaries, and what better way to do that than by bringing KFC’s legendary flavors into an everyday essential? This collab is bold, unexpected, and seriously fun.”

In the past year, numerous food and beverage brands have made their respective forays into the beauty industry. Exhibit A: Last year, Crumbl Cookie partnered with Dove on a sugary-sweet line of pastry-scented body wash that went viral on social media. Miller High Life also offered its fragrant take on a dive bar ambiance, while Auntie Anne’s bottled its signature wafts of warm pretzel into a limited-edition scent.

Despite the immense popularity of these brands’ ventures into the beauty sphere, we can’t say that savory toothpaste has gained any traction. Perhaps KFC will set a trend here — but ultimately, only time will tell. 

This launch has left us with more questions than answers. But if you can share any insights, feel free to hit our line.