The new shift in the Indian kidswear market is characterised by a shift from digital-only brands to multifaceted omnichannel giants. Kidbea, one of the leading sustainable kidswear brands at the forefront of this development, has recently made a big strategic appointment to support its aggressive offline expansion. Debasish Das has been appointed by the company as the general manager of its retail expansion plan in India. This step will enhance the physical presence of the brand and make it more competent in its operations as it readies itself to transcend its established online bases.
Leadership and primary objective
Debasish Das comes to Kidbea with a brilliant professional experience of more than fifteen years in the systematic retail and franchise-based expansion industries. He has gained a reputation for scaling brands successfully and operating complex retail operations throughout the course of his career.
Das will lead the retailing operations of the brand in his new position at Kidbea, and his special areas of interest will be the growth of stores and franchise expansion. His mandate extends to the complete lifecycle of retail expansion, including the careful site selection up to the high-stakes implementation of new store openings.
The leadership team at Kidbea is of the opinion that his vast experience will play a crucial role in improving the standards of operations on different platforms of retail in partnerships. A smoothly flowing and quality in-store experience is one of the first and foremost targets of his appointment, deserving to be flawless and fully consistent with the sustainability-driven positioning of the brand. Using his experience in managing franchises, Kidbea would establish an effective system of physical touchpoints to represent the key values of the brand, namely, comfort, trust, and environmental friendliness.
Expansion and roadmap
Debasish Das assumed office when Kidbea had established an aggressive roadmap for its offline journey. Its brand is aimed at launching a hundred exclusive stores nationwide within 12 to 24 months. This massive deployment is a game-changer in the business model of the company as it transforms a digital-based startup into a real omnichannel organisation. The growth comes after the successful opening of the first offline store of Kidbea at the C21 Mall in Indore, which was a successful pilot of the brand’s ambitions in terms of having a brick-and-mortar store.
Kidbea will invest ₹50 crore to ₹60 crore to fund this nationwide rollout. Although the exclusive brand outlets form a hub of the expansion, Kidbea has a multidimensional strategy. The brand wants to expand beyond 200 multi-brand retail joints in addition to its own outlets. The selection of these partnerships will be based on Tier-1, Tier-2, and Tier-3 cities to make sure that the brand’s sustainable products are available to the entire family in the socio-economic range of India. This larger target will greatly enhance the visibility and market share of the business brand in the already competitive kidswear market.
It is also expected that the expansion will have a significant effect on the rest of the economy and the internal operations of the brand. The expected benefit of the retail rollout is the creation of 500 to 700 new jobs in retail and production, especially in smaller cities. Such development will require the enhancement of the manufacturing ecosystem of Kidbea.
The current strategy used by the brand to sustain quality and short lead time includes a network of partner factories in Tamil Nadu, Uttar Pradesh, Punjab, Rajasthan, Haryana, and West Bengal. This supply chain will be critical to sustaining the increased demand, which will be associated with a hundred-store network.
Conclusion
Kidbea leadership, comprising co-founders Swapnil Srivastav, Mohammad Hussain and Aman Kumar Mahto, believe that this expansion will be the crucial move in developing more profound relationships with families throughout India. The positioning of the brand as sustainable, chemical-free, and spill-proof clothing has already found a response among the environmentally-conscious parents of the Internet, and the physical growth is meant to serve as a means to enhance the message.
Kidbea has a strong financial base; its revenue run rate of around ₹100 crores every year, and the annual revenue of ₹42 crores (as reported in the 2025 fiscal year) are platforms to support this subsequent growth stage. With the retail leadership of Debasish Das, Kidbea will come to reinvent the sustainable kidswear style in India by balancing its physical expansion with a firm dedication to its ecological and quality-focused business core.
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