A heartfelt festive film featuring Vanika Sangtani and her nani explores the relationship between women, money and financial independence across generations.
Watch the film here: https://youtu.be/
Mumbai, 6 November 2026: This Diwali, Lxme, in collaboration with content creator Vanika Sangtani, brings to life ‘Nani – A Lifetime of Making Things Work’, a festive film that explores women’s relationship with money through a deeply personal conversation between a nani and her poti. Set against the backdrop of Diwali preparations, the film draws from Vanika’s nani’s experiences of navigating financial constraints, making limited resources stretch across the family and putting her own aspirations aside to fulfil her responsibilities. Through their conversation, the film reflects on how generations of women have contributed to their families’ financial well-being, often without having the opportunity to build financial security for themselves.
The film opens with Vanika questioning the familiar cultural expression of calling a woman the ‘Lakshmi of the house’, asking why women are celebrated as symbols of prosperity but rarely encouraged to see themselves as financially independent individuals. As she recalls her nani’s efforts to support the family, including taking small food orders to fund her children’s education, the conversation turns to the sacrifices women make and the choices they might have made had they enjoyed greater financial freedom. When asked what she would do differently if she were Vanika’s age today, her nani emphasises the importance of women earning their own money, saving, investing and making their own financial decisions. The film culminates in a powerful shift in perspective: from being called someone else’s Lakshmi to being able to confidently say, ‘Main Lakshmi hoon.’
Commenting on the campaign, Priti Rathi Gupta, Founder, Lxme, said, “For generations, women have been the ones making things work for their families, often stretching every rupee, making sacrifices and putting their own aspirations on hold. Yet, their contribution to building financial security within the household has not always translated into financial independence for themselves. Through this film, we wanted to bring out that very contradiction and start a conversation about how the meaning of financial empowerment needs to evolve. Being the Lakshmi of a household should go beyond being a symbolic title; it should mean having agency, autonomy and decision-making power over money. Every woman deserves the confidence, knowledge and access to earn, save and invest for herself, and make decisions about her future on her own terms.”
Ridhi Dungoorsee, Co-founder, Lxme, added, “Financial independence is not just about having money in your account; it is about having the agency to make choices without having to depend on someone else. Our mothers and grandmothers built financial resilience in the ways they could, often within the limitations of their time. Today, we have an opportunity to build on that legacy by ensuring that women are not just managing money for their families but are also actively building wealth for themselves. This Diwali, we hope this film encourages women to look at financial independence as an important part of their aspirations and inspires them to take ownership of their financial futures.”
Through this festive collaboration, Lxme hopes to spark a larger conversation around women’s financial independence and the importance of building a financial identity of their own. By drawing a connection between the cultural symbolism of Lakshmi and the everyday realities of women’s financial lives, the film encourages a generational shift in how women perceive money, prosperity and their own potential.
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