Seattle’s original winter beer is back. Rainier Beer has celebrated the season with a special release since the 1950s. Okay, the beer is the same, but the nostalgic winter-themed packaging is special. And it’s pretty cool. I love the look of the 30-pack pictured above. I just like the idea of a 30-pack of beer, period.
Before you dismiss it, understand that Rainier Beer, which is now produced by Pabst at its facilities elsewhere, is more than an iconic Seattle brand. It is an award-winning beer. In 1987, Rainier was awarded a silver medal by judges at the Great American Beer Festival in the Best American Light Lager category. The truth is, at that time, there weren’t many craft breweries (microbreweries, in the vernacular of the day) producing lager-style beers. Hence, the competition wasn’t too stiff: Rainier Beer was a regional brand, likely competing against familiar megabrands. A sort of David vs Goliath situation. The beer earned more gold medals at the GABF in 1990, 1998, and 2000. It earned silver medals in 2003 and 2005.
So, although it does not qualify as a craft beer (small and independent), it earns a place on the Washington Beer Blog. Rainier was the first beer my dad ever handed me, when I was 12 years old, explaining, “We’re Rainier men, not Oly men like your brother-in-law.” It will always hold a special place in my heart.
Anyway, enough nostalgia. Then again, Rainier Beer is all about nostalgia, which is directly relevant to the company’s announcement below. From Rainier Beer:
Rainier Beer’s Jubilee Cans Celebrate the Start of Winter
Available Now Jubilee Cans Offer a Festive and Nostalgic Glimpse Of Rainier’s Historic and Hilarious Past
The mountain is calling and it’s saying one thing: Jubilee is back. Rainier Beer’s fan-favorite limited-edition Jubilee cans return this winter. The always iconic white cans adorned with the big red ‘R’ get a temporary facelift with an exciting illustrated design that dips into the brand’s beloved history for a holiday tradition that dates back to the 1950s.
It was in the 1950s that Rainier first celebrated the holiday season with the seasonal release of their holiday cans dubbed ‘Jubilee.’ The fan-favorite tradition continued for over a decade and 50 years later in 2013, the tradition was revived. Since then, the arrival of Rainier’s Jubilee cans have heralded the commencement of the holidays, signifying good times, winter spirit, and community pride.
This year’s Jubilee can and packaging design reach into Rainier’s storied and mythical past, referencing some of the brand’s most iconic commercials: the motorcycle spot with the engine’s shift sounding out ‘Rain-nieeeer-beeeeeeeer,’ the Rainier crossing commercial featuring the brand’s anthropomorphic Wild Rainiers, and a lone frog nodding to an early ad where frogs sounded out ‘Rain-nier-beer’ instead of their usual ribbit croaks.
Fans can expect to see the Jubilee designs across 12 oz and 16 oz cans, 30-packs, and a special edition tin housing Rainier Mountain Fresh Gin, each hand-numbered with only 1,000 produced, starting mid-November. This year’s Jubilee collection will also include new limited-edition merch pieces and even a set of Rainier skis for those who like their beer chilled at elevation.
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About Rainier Beer
Rainier was born in Seattle in 1878 before the state of Washington was even a state. Our founder, Andrew Hemrich, was a first-generation German from a long line of brew masters. Following in his father’s footsteps, he built the Seattle Brewing & Malting Company. Today we know it as the Rainier Brewing Company, named after the majestic mountain overlooking Andrew Hemrich’s new hometown. To this day, Rainier and its red ‘R’ continue to be a symbol of home and happiness for millions living the Pacific Northwest lifestyle. Rainier Beer is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on Rainier, please visit www.rainierbeer.com or follow @rainier_beer on social media.
About Pabst Brewing Company
Pabst, America’s largest privately held brewing company, has been American-owned and operated since its founding in Milwaukee in 1844. Pabst engages and supports individuals and entities thRainier Beer’s Jubilee Cans Celebrate the Start of Winter
Available Now Jubilee Cans Offer a Festive and Nostalgic Glimpse Of Rainier’s Historic and Hilarious Past
The mountain is calling and it’s saying one thing: Jubilee is back. Rainier Beer’s fan-favorite limited-edition Jubilee cans return this winter. The always iconic white cans adorned with the big red ‘R’ get a temporary facelift with an exciting illustrated design that dips into the brand’s beloved history for a holiday tradition that dates back to the 1950s.
It was in the 1950s that Rainier first celebrated the holiday season with the seasonal release of their holiday cans dubbed ‘Jubilee.’ The fan-favorite tradition continued for over a decade and 50 years later in 2013, the tradition was revived. Since then, the arrival of Rainier’s Jubilee cans have heralded the commencement of the holidays, signifying good times, winter spirit, and community pride.
This year’s Jubilee can and packaging design reach into Rainier’s storied and mythical past, referencing some of the brand’s most iconic commercials: the motorcycle spot with the engine’s shift sounding out ‘Rain-nieeeer-beeeeeeeer,’ the Rainier crossing commercial featuring the brand’s anthropomorphic Wild Rainiers, and a lone frog nodding to an early ad where frogs sounded out ‘Rain-nier-beer’ instead of their usual ribbit croaks.
Fans can expect to see the Jubilee designs across 12 oz and 16 oz cans, 30-packs, and a special edition tin housing Rainier Mountain Fresh Gin, each hand-numbered with only 1,000 produced, starting mid-November. This year’s Jubilee collection will also include new limited-edition merch pieces and even a set of Rainier skis for those who like their beer chilled at elevation.
About Rainier Beer
Rainier was born in Seattle in 1878 before the state of Washington was even a state. Our founder, Andrew Hemrich, was a first-generation German from a long line of brew masters. Following in his father’s footsteps, he built the Seattle Brewing & Malting Company. Today we know it as the Rainier Brewing Company, named after the majestic mountain overlooking Andrew Hemrich’s new hometown. To this day, Rainier and its red ‘R’ continue to be a symbol of home and happiness for millions living the Pacific Northwest lifestyle. Rainier Beer is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on Rainier, please visit www.rainierbeer.com or follow @rainier_beer on social media.
About Pabst Brewing Company
About Pabst Brewing Company
Pabst, America’s largest privately held brewing company, has been American-owned and operated since its founding in Milwaukee in 1844. Pabst engages and supports individuals and entities that are passionate about forging their own path in life through unconventional means and against all odds.
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