Select Taco Bell drive-thrus nationwide will be transformed into a “one of a kind” photo booth experience to capture fans’ everyday “Live Mas” moments.
Taco Bell rewards members in California, Ohio, Tennessee, Texas and Florida will be able to participate in the drive-thru photo booth experience. Some of the photos could end up in Taco Bell’s upcoming commercial during the Super Bowl, according to the chain.
“Every day in our drive-thrus, we see moments that are so uniquely ‘our fans’ – the moments, the memories, and the energy that makes Taco Bell who we are,” Taco Bell’s Chief Marketing Officer Taylor Montgomery said in a statement. “That’s why, for our return to football’s biggest stage, we’re sidelining the celebrities and turning the camera on the fans who already make Taco Bell what it is.”
The photo booth experience will be available at these locations for a limited time:
- Dec. 3 to Dec. 5: 1604 S. La Brea Ave., Los Angeles, CA, 90019
- Dec. 4 to Dec. 6: 17565 E. Bagley Road, Middleburg Heights, OH, 44130
- Dec. 10 to Dec. 12: 310 Big Mac Drive, Cookeville, TN, 38506
- Dec. 11 to Dec.13: 15797 JFK Blvd., Houston, TX, 77032
- Dec. 17 to Dec.19: 116 W. Rea Road, Wauchula, FL, 33873
To activate the photo booth experience, Taco Bell rewards members will need to be logged into the Taco Bell app and scan the QR code at the end of the drive thru. Six photos will be taken and sent to the account holder’s registered email address.
Taco Bell’s upcoming Super Bowl commercial is slated to air during the third quarter. The chain’s last Super Bowl commercial was with Doja Cat in 2021 when she announced that Mexican pizza would return to nationwide menus.