Buying a TV in the USA can be surprisingly confusing. There are premium OLED models, affordable 4K sets, Mini LED televisions, gaming-focused screens and smart TVs built around streaming platforms. The brand you choose can affect picture quality, software, features, warranty support and even the apps available on the television.
The top 10 TV brands in the USA are not about the most expensive TVs. This list looks at more than price. It considers how strong each brand is with U.S. Consumers, how TVs they ship worldwide, the range of products they offer their technology, how easy it is to find them in stores and how important they are in the world of connected TV.
Samsung and LG still stand out in the premium market. They offer top-tier picture quality and advanced features. TCL and Hisense have grown a following by focusing on value and large-screen TVs. Sony keeps attracting buyers who care about picture processing and a true home cinema experience. Other brands like Vizio, Insignia, Amazon Fire TV and Roku each bring their style to the U.S. Market.
The ranking below is not based on sales or market share. It is a consumer-focused look at brands that matter most to people shopping for TVs, in the United States.
1. Samsung
Samsung has stayed one of the names in television for many years especially in the premium and large‑screen categories. In 2025 Samsung held a 29.1 percent share of the TV market by revenue according to Omdia and it announced that it remained the world’s number one TV brand for the 20th consecutive year.
| Information | Details |
|---|---|
| Founded | 1958 |
| Headquarters | Seoul, South Korea |
| Latest Revenue | KRW 89.2 trillion (FY2025, parent company) |
| Latest Net Income | KRW 1.22 trillion (FY2025, parent company) |
| Main Products | OLED, QNED, 4K UHD and lifestyle TVs |
Samsung’s TV range covers everything from mainstream four‑k models to OLED and Neo QLED televisions. The brand’s Lifestyle TV line also includes products designed to look like home décor than traditional televisions.
The company is especially strong in screens and premium models. It reported a three percent global share of TVs priced above two thousand five hundred dollars in 2025. The financial figures above cover Samsung Electronics as a whole, not its TV business.
2. LG
LG is another name for American TV buyers especially for those looking for OLED televisions. Its OLED range has helped LG maintain a position in the premium TV market.
| Information | Details |
|---|---|
| Founded | 1958 |
| Headquarters | Seoul, South Korea |
| Latest Revenue | KRW 89.2 trillion (FY2025, parent company) |
| Latest Net Income | KRW 1.22 trillion (FY2025, parent company) |
| Main Products | OLED, QNED, 4K UHD and lifestyle TVs |
LG Electronics reported a record revenue of KRW eighty‑nine point two trillion in 2025. The company sells televisions with appliances, vehicle solutions, monitors and other technology products so the figure is not TV‑only revenue.
For TV shoppers LG’s biggest attraction is its OLED technology. The brand also sells QNED and more affordable LED‑based models. Its webOS smart‑TV platform is another part of the experience giving users access to streaming services and connected features.
3. TCL
TCL has changed the U.S. TV market by offering screens and advanced display features at prices that are often below those of premium competitors.
| Information | Details |
|---|---|
| Founded | 1981 |
| Headquarters | Huizhou, China |
| Latest Revenue | HK$114.58 billion (FY2025, TCL Electronics) |
| Latest Net Income/PAT | HK$2.53 billion (FY2025, TCL Electronics) |
| Main Products | QLED, Mini LED, 4K, Google TV and large-screen TVs |
TCL Electronics reported HK$114.58 billion in revenue and HK$2.53 billion in profit after tax for 2025. Its TV business accounted for HK$75.80 billion of revenue.
The brand shipped 2025 TVs with a global shipment market share of 14.7%, ranking second worldwide, according to TCL’s reporting based on Omdia data. In North America, TCL said its TVs remained among the two by retail sales volume in the United States from January through August 2025.
That combination of large screens, Mini LED technology and competitive pricing is a big reason TCL has become difficult to ignore.
4. Hisense
Hisense is another brand that has grown its presence in the television market especially among shoppers looking for bigger screens without moving into the highest price ranges.
| Information | Details |
|---|---|
| Founded | 1969 |
| Headquarters | Qingdao, China |
| Latest Revenue | Not publicly disclosed |
| Latest Net Income | Not publicly disclosed |
| Main Products | ULED, Mini LED, 4K, Laser TV and large-screen TVs |
Hisense began as a radio manufacturer in 1969. Entered television manufacturing about a decade later. It also acquired Sharp’s North and South TV business in 2015 and Toshiba in 2018 helping expand its international TV operations.
Its large‑screen business is one of its sareas. Hisense said Omdia’s 2025 data placed Hisense worldwide in the one hundred inch and above TV segment with a 57.1% shipment share. It also remained the leader in Laser TV shipments.
Hisense is privately held, comparable public revenue and net income figures are not readily available.
5. Sony
Sony takes a route from value‑focused TV brands. Its televisions are closely associated with picture processing, home cinema and gaming.
| Information | Details |
|---|---|
| Founded | 1946 |
| Headquarters | Tokyo, Japan |
| Latest Revenue | ¥12.48 trillion (FY2025, continuing operations) |
| Latest Net Income | ¥1.03 trillion (FY2025, continuing operations) |
| Main Products | BRAVIA OLED, Mini LED, LED and 4K TVs |
Sony’s BRAVIA television range covers OLED, Mini LED and other four‑k models. The brand also benefits from its entertainment and gaming businesses making its TVs particularly relevant to PlayStation users and home‑theatre buyers.
Sony Group reported ¥12.48 trillion in sales from continuing operations for the year ended March thirty‑first, 2026 with ¥1.03 trillion in net income attributable to Sony Group shareholders. These are group‑level figures than its TV revenue
Sony televisions are generally positioned more toward buyers who care about picture processing, movie viewing and gaming features rather than simply getting the largest screen, for the lowest price.
6. Vizio
Vizio holds a spot in the American TV market. It was built with one goal in mind: to give people big-screen entertainment at prices they can afford.
| Information | Details |
|---|---|
| Founded | 2002 |
| Headquarters | Irvine, California, USA |
| Latest Revenue | Not publicly disclosed |
| Latest Net Income | Not publicly disclosed |
| Main Products | Smart TVs, 4K TVs and connected-home entertainment products |
In December 2024 Walmart completed its acquisition of Vizio for $2.3 billion. This move made it an owned subsidiary of Walmart. A key reason for the deal was Vizio’s SmartCast platform. Walmart wanted to merge TV hardware with its advertising business.
Vizio still focuses on value. Its TVs come with built-in streaming apps and the WatchFree+ service. That means users can watch content without needing extra devices.
Because Vizio is now owned by Walmart it no longer reports results separately. It used to be a company but that changed after the acquisition.
7. Amazon Fire TV
Amazon Fire TV is different from the others on this list. It is not a TV maker like Samsung or LG. Instead Amazon has built an ecosystem around Fire TV software and its own line of televisions.
| Information | Details |
|---|---|
| Founded | 2014 as Fire TV |
| Headquarters | Seattle, Washington, USA |
| Latest Revenue | $716.92 billion (FY2025, Amazon) |
| Latest Net Income | $77.67 billion (FY2025, Amazon) |
| Main Products | Fire TV smart TVs, streaming devices and Fire TV software |
Amazon launched the Fire TV device in 2014. Then it expanded by building Fire TV into TVs made by Amazon and other brands.
For 2025 Amazon reported $716.92 billion in net sales and $77.67 billion in net income.. These numbers cover the whole company—retail, AWS, advertising and more. They do not represent Fire TV revenue
For consumers the appeal is simple. Fire TV brings streaming Alexa voice control and Amazon’s entertainment tools right into the home. It connects everything in one place.
8. Roku TV
Roku is best known for its streaming platform.. It has also become a real player in the TV market with its own branded TVs and operating system.
| Information | Details |
|---|---|
| Founded | 2002 |
| Headquarters | San Jose, California, USA |
| Latest Revenue | $4.74 billion (FY2025, Roku) |
| Latest Net Income | $88.36 million (FY2025, Roku) |
| Main Products | Roku TVs, streaming players, Roku OS and streaming services |
Roku’s way of doing things is different from TV makers. Its system is built around streaming and ads. Its TVs are designed to be smart TVs.
In 2025 Roku reported $4.74 billion in net revenue. That includes $592.4 million from its Devices business. The devices business includes Roku TVs, streaming players and accessories.
Roku also reported 145.6 billion streaming hours in 2025. That shows how much people use its platform.
This makes Roku a strong choice for people who want a smart-TV interface and easy access to streaming services.
9. Insignia
Insignia is more focused on retail than the global electronics brands. It is owned by Best Buy. It offers electronics at prices that are easy to afford.
| Information | Details |
|---|---|
| Founded | 2002 |
| Headquarters | USA; brand owned by Best Buy |
| Latest Revenue | Brand-level revenue not publicly disclosed |
| Latest Net Income | Brand-level net income not publicly disclosed |
| Main Products | 4K UHD TVs, Fire TV smart TVs and everyday electronics |
Insignia was introduced in 2002. Has been owned by Best Buy ever since. Its product line includes consumer electronics and home appliances. Televisions are a part of what it sells in the U.S.
Best Buy reported $41.7 billion in revenue for fiscal 2026.. That is the total revenue for the entire company. It should not be confused with Insignia’s revenue.
The main strength of Insignia is this: if you want a smart TV or a reasonably priced screen you can find Insignia products at Best Buy.
10. Toshiba TV
Toshiba is still a name many Americans recognize.. Its TV business in the U.S. It is different than you might think.
| Information | Details |
|---|---|
| Founded | 1875 |
| Headquarters | Tokyo, Japan |
| Latest Revenue | TV brand-level revenue not publicly disclosed |
| Latest Net Income | TV brand-level net income not publicly disclosed |
| Main Products | 4K UHD, HD and Fire TV televisions |
Toshiba has a history in electronics.. Today Toshiba-branded TVs in the U.S. Are not made or sold directly by Toshiba Corporation.
Instead Toshiba Corporation uses licensing agreements. It allows other companies to make and sell TVs with the brand’s name.
Toshiba’s own support information confirms this. It says they have brand-licensing deals that let third parties produce and sell Toshiba-branded products.
Current Toshiba TV models in the U.S. Include 4K UHD and HD options. Some are built with Fire TV.
This shows why it’s important for shoppers to look past the brand name. The actual. The support behind the product matters.
Top 10 TV Brands in USA: Comparison
| Rank | Company/Brand | Founded | Latest Revenue | Main Products/Services |
| 1 | Samsung | 1969 | KRW333.6T (FY2025, parent company) | OLED, Neo QLED, QLED and 4K TVs |
| 2 | LG | 1958 | KRW89.2T (FY2025, parent company) | OLED, QNED, 4K and smart TVs |
| 3 | TCL | 1981 | HK$114.58B (FY2025) | QLED, Mini LED, 4K and large-screen TVs |
| 4 | Hisense | 1969 | Not publicly disclosed | ULED, Mini LED, 4K and Laser TV |
| 5 | Sony | 1946 | ¥12.48T (FY2025, continuing operations) | BRAVIA OLED, Mini LED and 4K TVs |
| 6 | Vizio | 2002 | Not publicly disclosed | Smart TVs and connected entertainment |
| 7 | Amazon Fire TV | 2014 | $716.92B (FY2025, parent company) | Fire TV smart TVs and streaming ecosystem |
| 8 | Roku TV | 2002 | $4.74B (FY2025, parent company) | Roku TVs, streaming players and Roku OS |
| 9 | Insignia | 2002 | Brand-level revenue not publicly disclosed | 4K TVs, Fire TV TVs and consumer electronics |
| 10 | Toshiba TV | 1875 | TV brand-level revenue not publicly disclosed | 4K UHD, HD and Fire TV televisions |
Which TV Brand Should You Consider in the USA?
There is no TV brand that fits every buyer automatically. A buyer who wants an OLED home‑theatre TV may care about things more than someone who only wants a big 4K screen at a fair price.
Samsung, LG and Sony are choices for buyers who want top picture quality and fancy display tech. TCL and Hisense are better for shoppers who want screens and new display features but do not want the top price.
For buyers who focus on streaming, Roku TV and Amazon Fire TV give an experience because their software is a main part of the product. Vizio and Insignia also appeal to shoppers who care about value.
Before buying look at the screen size panel type, refresh rate, HDR support, operating system, HDMI ports, warranty and current price not the brand name.
Conclusion
The U.S. TV market has space for kinds of brands. Samsung, LG and Sony focus a lot on tech while TCL and Hisense have made large screens and advanced features more affordable. Vizio, Insignia and Toshiba use ways to offer value and easy buying while Amazon Fire TV and Roku add strong streaming ecosystems to the TV experience.
The right choice depends on what matters to the buyer. Picture quality, gaming, streaming, screen size and budget can all change which TV brand makes sense.
FAQs
1. What are the top TV brands in the USA?
Some of the important TV brands in the U.S. market are Samsung, LG, TCL, Hisense, and Sony. Other brands such as Vizio, Roku, Amazon Fire TV, and Insignia also have a presence. The best choice depends on budget, screen technology, size, and the smart-TV platform.
2. Which TV brand is best for OLED TVs?
LG and Samsung are two of the leading names in OLED televisions, and Sony also sells premium OLED models. OLED technology can provide deep blacks and strong contrast, making it popular for movies and gaming. Buyers should still compare individual models because picture processing, brightness, refresh rate, and software can differ.
3. Is TCL a TV brand in the USA?
TCL has become an important TV brand in the U.S. market, especially in large-screen and value-oriented categories. The company has also expanded into Mini LED and higher-end models. TCL reported that its TV shipments ranked highly worldwide in 2025, showing how much the brand has grown beyond its earlier budget image.
4. Is Hisense popular in the USA?
Hisense has built a strong presence in the U.S. television market, particularly with large-screen and value-focused models. Its strongest global areas include ultra-large TVs and Laser TVs. According to Omdia data cited by Hisense, the company led the 100-inch-and-above category worldwide in 2025.
5. What happened to Vizio?
Walmart completed its acquisition of Vizio in December 2024 for $2.3 billion. Vizio became a Walmart-owned subsidiary, and its SmartCast platform became part of Walmart’s connected-TV and advertising strategy. The Vizio brand continues to sell televisions in the U.S. market.
6. Is Roku a TV brand or a streaming platform?
Roku is both a streaming platform company and a provider of television products. Its business also includes advertising, subscriptions, and streaming devices. In 2025, Roku reported $592.4 million in device revenue, which includes Roku-made TVs, streaming players, and related products.
7. Is Amazon Fire TV a TV brand?
Fire TV started as Amazon’s streaming-device platform in 2014 and later expanded into smart televisions. Today, Fire TV can refer to Amazon’s television platform, including Amazon-branded television products and televisions made by other manufacturers that use Fire TV software.
8. Does Toshiba still make TVs in the USA?
Toshiba-branded TVs are still sold in the U.S. Toshiba Corporation does not directly manufacture and sell every Toshiba-branded consumer electronics product. Instead, the company uses licensing arrangements with other parties for categories that include televisions.
9. Which TV brands are good for large screens?
Samsung, TCL, Hisense, LG, and Sony all offer large-screen televisions. TCL and Hisense have strong positions in large-screen categories, while Samsung, LG, and Sony also offer premium large displays. Hisense reported a 57.1% global shipment share in the 100-inch-and-above category in 2025.
10. What should I check before buying a TV in the USA?
Look at more than the brand name when buying a TV. Screen size, OLED or LED technology, brightness, refresh rate, HDR support, HDMI connections, smart-TV software, warranty, and price are all important factors. It is also useful to check the model number because two TVs from the same brand can have different specifications.
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