Wishlink raised $17.5 million in a Series B funding round. The round was led by Vertex Ventures Southeast Asia and India. This was a massive breakthrough for the company as it is working towards developing momentum in the market. Other investors such as Fundamentum and Elevation Capital were also part of the funding round. Wishlink is one of the forces to observe as the influencer-driven e-commerce continues to develop with its growing creator base and improved technology.
Capital infusion and technological advancement
This is the capital injection that has been received after two years since the last time the company was involved in financing. The successful round of the Series B is indicative of the sustainability of the startup in keeping its pace and drawing the interest of the top-end venture capital investment in the competitive digital environment.
The funds acquired are to be deployed in several core areas of growth in an effort to develop the ecosystem around the startup. The $17.5 million will be used by Wishlink to rapidly develop its network of creator and brand relations. The company will expand the range of market coverage and diversify the product range offered to consumers by inviting additional influencers and retail partners to the platform.
Along with the expansion of partnerships, a large part of the investment will be aimed at the enhancement of the technological stack of the company. This technological development will aim at having positive effects on all three pillars of the platform, namely consumers, creators, and brands. By improving the digital foundation, Wishlink will aim to provide better experiences in the form of shopping to its users and more robust solutions to creators so that they can distinguish their content and brands and keep track of their performance effectively.
Operations and financial performance
Wishlink was founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav. Wishlink has developed a platform that is based on the effectiveness of product discovery by influencers. The startup is based on the nexus of social media and e-commerce to allow creators to monetize their content by posting products in links. This model will enable creators to receive commissions and, at the same time, assist the brands in engaging in sales and recruiting new customers as a result of authentic recommendations.
Wishlink already has a large scale of operations. The platform already has over 40,000 monthly active creators that produce in aggregate over 300,000 pieces of content each month. Such a large amount of content is translated into large commercial activity as the platform processes over 6 million orders.
In addition, Wishlink contributes a larger volume of over ₹350 crore in revenues per month to its different partner brands and integrated e-commerce systems. The business model at Wishlink is backed by data-based solutions, which offer brands the capability to monitor performance throughout the sales funnel.
The financial performance indicates the rapid scaling of the company. As the annual financial statement reveals, Wishlink witnessed a colossal increase in revenues generated in the operations that increased by 356% every year. The revenue increased to ₹53.80 crore in FY25 compared to ₹11.79 crore in FY 24. Although the revenue increased exponentially, the company was able to maintain its losses almost at par. The period losses were registered at ₹18.79 crore, slightly higher than the ₹18.22 crore of the preceding fiscal year.
Conclusion
Having successfully raised its $17.5 million Series B round, Wishlink is poised to continue to destabilize the social commerce industry in India. The company has helped form the connection between creators and brands using a complex technological platform and has proven that the path to high-volume sales and massive revenue growth has been established. Wishlink is one of the forces to observe as the influencer-driven e-commerce continues to develop with its growing creator base and improved technology.
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