PowerUp Money is a Bengaluru-based wealthtech platform. PowerUp Money has raised $10 million in a fresh funding round. Flourish Ventures led the financing round. It reflects increased investors’ interest in AI-based financial advisory platforms. The financing round saw active participation from several existing institutional investors, such as Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures, and DeVC. The capital infusion serves as an important source of financing for the startup as it builds out its services and technology platform.
Capital deployment and mission
The capital raised will primarily be used to accelerate the startup’s technological progress in the development of its AI-driven wealth management solutions as well as increase its specialized advisory solutions.
Digital platforms are now capitalising on sophisticated technologies to provide specialised monetary guidance, as retail participation in Indian capital markets keeps growing quickly.
PowerUp Money will use the proceeds to further optimize its proprietary algorithms, expand its engineering and product teams, and drive deeper market penetration in the domestic wealth management ecosystem.
PowerUp Money’s goal is to help empower millions of Indians to invest better and to make mutual fund investing truly effortless and transparent. The platform, registered with SEBI as a Registered Investment Advisor (RIA), is designed to revolutionize the retail investment advisory experience by offering AI-powered, fee-free investment recommendations alongside streamlined portfolio management and customized financial planning solutions to empower everyday investors to build and manage their wealth with confidence.
Platform offerings and market position
PowerUp Money was established in 2025 by Prateek Jindal, and it has gained rapid traction in the competitive wealthtech market. The platform has presently over 1.5 million active users monitoring mutual fund portfolios measuring more than ₹2.5 lakh crore on its system.
To provide for different segments of investors, the company has facilitated the emergence of advanced digital offerings, including its AI-driven digital wealth advisory platform Elite Prime.
Elite Prime offers customized asset allocation, systematic investment plan, lump-sum investment, portfolio rebalancing, and custom exit strategies based on the individual investor’s risk profile and financial objectives.
The startup’s offering is a managed wealth advisory service called Infinite, which provides a full suite of financial planning, portfolio construction, multi-asset allocation, and portfolio management.
The involvement of established venture capital firms in the investment round indicates high institutional confidence in the startup’s growth path and product innovation.
PowerUp Money meets the needs of modern retail investors who are looking to get professional advice without the traditional high-net-worth barrier by combining automated portfolio tracking capabilities with intelligent goal-driven advisory solutions.
Accompanying this backing from existing investors such as Flourish Ventures, Peak XV Partners, and Accel, the platform is geared up to take a bigger portion of the surging digital wealth management market in India.
Conclusion
PowerUp Money, a Bengaluru-based wealthtech startup, has raised $10 million. The funding round was led by Flourish Ventures. It has grown rapidly with a solid investment base of companies like Peak XV Partners and Accel and now has more than 1.5 million users managing portfolios worth over ₹2.5 lakh crore. Overall, PowerUp Money is positioned to continue making a significant impact on the digital financial advisory landscape in India, creating more sustainable and efficient wealth management experiences.
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