India, 16th June, 2026 – Soch, India’s most loved ethnic wear brand, proudly announces the launch of its fifth international store in Surrey, BC, further strengthening its presence in the country and bringing an exclusive range of designs and diverse styles to the region.
Located in the vibrant South Asian hub of Surrey, British Columbia, the 1,500 sq. ft. store showcases Soch’s latest collections,including silk sarees, salwar suits, tunics, kurta sets, lehengas, fusion wear and kaftans. With over two decades in the industry, Soch has grown to over 175 stores across 70 cities in India. The brand’s further expansion into Canada now reflects its vision of reaching the global Indian diaspora.
Vinay Chatlani, CEO & Co-founder of Soch, emphasised the strategic significance of this move, stating, “The Indian population in Canada has embraced Soch with remarkable warmth. With its vibrant South Asian heritage and strong sense of community, Vancouver is the perfect home for our second store in Canada, and fifth international location. This launch marks a significant milestone in our expansion journey as we continue to strengthen our presence across this market.”
Soch is also exploring opportunities in Southeast Asia, the Middle East, the UK, and the US markets. Each market has been identified for its significant Indian-origin population and the brand’s demonstrated online resonance in those geographies. The new Surrey store will reflect Soch’s evolved retail experience, offering a thoughtfully designed space for customers. The brand also has a dedicated Canada website, enhancing accessibility for local consumers. With its continued focus on comfort, quality, and contemporary design, Soch is set to redefine the modern ethnic wear wardrobe for an international audience. With this launch, the brand now expands its international footprint, marking its fifth store outside India.
About Soch:
Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines tradition and modern artistry. Our meticulously crafted outfits, featuring elaborate embroideries and handpicked fabrics, celebrate the rich heritage of Indian aesthetics. Soch offers a wide range of stylish designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans.
With over 175 stores across 70 cities, Soch is the go-to destination for stylish and elegant designer ethnic wear. Consistently recognised by IREC as the Best Ethnic Fashion Retailer of the Year 2023 and 2024 (Industry of Retail & eCommerce), D2C Brand of the Year 2026 ( Ethnic wear), we continue to redefine traditional Indian fashion. Visit soch.com to explore our collection.
Store Location:
#165 – 12899 80 Avenue, Surrey, BC V3W 0E6.
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