Cyber risk intelligence firm KYND has strengthened its North American operations with a senior hire as it continues expanding its presence within the U.S. insurance sector and delivering deeper cyber risk insight for small and medium-sized enterprises.
Aaron Aanenson has joined the company as Head of Insurance, North America, where he will oversee KYND’s insurance-focused strategy across the United States. In this role, he will work closely with insurers and brokers to support faster underwriting decisions, provide clearer portfolio-level risk visibility and help insurers capture growth opportunities within the SME cyber insurance market.
Aaron brings more than 18 years of industry experience across cybersecurity consulting, management consulting and insurance. His previous roles include positions at Bitsight and S-RM, where he developed extensive expertise in cyber risk assessment and advisory services.
Aaron said: “I’ve focussed my career on helping the nascent cyber insurance market grow – primarily supporting cyber underwriters to better understand the risk so they could more confidently grow their business.
“I am looking forward to making an impact at a company which is totally insurance-focused. KYND’s platform was built to serve carriers and brokers and that clarity of purpose creates a strong foundation for long-term partnership in the US market.”
A central element of Aaron’s responsibilities will involve strengthening relationships with insurer clients and brokers, ensuring that their operational priorities help shape KYND’s long-term strategy and influence the development of its cyber risk intelligence platform.
Andy Thomas, CEO and co-founder of KYND, said: “The US is a critical market for cyber insurance innovation and growth. Aaron’s combination of hands-on experience working directly with insurers and cybersecurity expertise makes him ideally placed to strengthen our presence.
“As insurers look to unlock the significant SME cyber opportunity, they need tools that provide clarity across both individual risks and entire portfolios. Aaron will play a central role in ensuring we deliver exactly that.”
KYND works with insurers globally to transform complex cyber risk data into clear and practical insights. Its technology provides instant visibility of cyber exposure and continuous monitoring capabilities, helping insurers and organisations manage evolving digital threats with greater confidence.
